Congratulations to the City of Hurst and to the BSAPR team. “The Best Stuff is Always in the Middle” ad promoting tourism in Hurst won a Silver Circle Savvy Award from 3CMA (City-County Communications and Marketing Association).

From the judges: “Love how the City of Hurst capitalized on being centrally located and used the Oreo metaphor. This was a super-creative, catchy and memorable ad campaign.”

Situation Overview

 Mystic Tan is the nation’s leading UV-free spray-on tanning booth, creating an even, natural-looking, tan in less than a minute. Mystic Tan launched in 1999 and was met with great success and acceptance among tanning salon owners. The company’s initial public relations efforts focused on educating media and the public in each market in which a Mystic Tan booth was installed, as the concept of spray-on tanning was very foreign in most markets.

 National consumer exposure was necessary to continue to build demand for the Mystic Tan booth. Blanchard Schaefer Advertising & Public Relations recommended public relations efforts to create a push / pull effect to drive customers into salons, which in turn would increase demand for Mystic Tan booths and bolster sales to salons.

Solution

 Mystic Tan’s top-tier target media outlets include national men’s, women’s and teen’s general interest publications; as well as lifestyle television programs. In order to reach those audiences, BSAPR implemented the following strategies:

Introducing the winner of the TTI search …

Thanks to all who voted in the campaign!

- Sara

The search for the TTI spokesmodel continues and the final three candidates have been selected. Now it’s your turn to get involved and cast your vote! http://www.ttiinc.com/page/thebigjob

- Gary

Our company values. At the heart of everything we do.

The search continues for a new spokesmodel for TTI. Who would you choose? Watch more at http://www.ttiinc.com/page/thebigjob

- Linda

TTI is searching for a spokesmodel. Watch what happens on the first day of interviews and who shows up vying for the job .  Watch more of the fun here: ttp://www.ttiinc.com/page/thebigjob

- Sara

Haven’t you heard? TTI is looking for a corporate spokesmodel and things are getting interesting. Let the insanity - begin.
To view more episodes as they’re released or to learn more, visit http://www.ttiinc.com/thebigjob

- Gary