No, we aren’t talking about the latest political debates - those are boring.  We’re talking about insurance - old-fashioned commercial, medical, life yadda-yadda.  Higginbotham Insurance, founded in 1948 is an institution in Fort Worth.  And, over the years, they’ve grown to be one of the largest independent insurance brokerages in the country.  They aren’t flashy, they aren’t hard-sell, rather they are a reliable, trusted advisor for many. They needed a web-based facelift combined with some pretty nifty technical magic thrown in.

We refined their messaging and presented it in a timeless design, that both updated their image while streamlining the navigation of a several hundred page site.

With multiple locations that operate under separate brand flags, we had to create a universal CMS that worked across 7 different URLS, while providing limited local content management capabilities to the field offices.  

The result is a clean site that proves that work for a conservative company - doesn’t have to be boring.

Daily Inspiration through art

Sam Weber: Illustrator

For quite sometime I have been drawn to Sam Weber’s work. Perhaps because like mine, it is dark and he makes use of texture to give his work a very realistic look but not too realistic where it could be confused with photography. I am always amazed and excited to find something new that he has done such as his lord of the flies illustrations. Below is a quote from a Commarts interview about illustration which applies to anyone in the design field. I hope this serves up some inspiration in your day.

Do you have any advice for people just entering the profession?

Try to have a new body of work six months after you graduate. Have a Web site. Look at illustration in context. Create work you enjoy making. Be objective about your work; just because you’re good at something doesn’t mean you should be doing it.

I know we would love it if you have a source of inspiration you could share as well.

-Colt

Looks like the future is bright for The Tribute, a gorgeous development on Lake Lewisville. Schaefer Advertising Co. has worked with Matthews Southwest on marketing initiatives for The Tribute and also for one of the developments award-winning golf courses, The Old American. We developed the logo, collateral assets and the website for this stunning golf course. We’re thrilled to see this development picking up momentum again. If you’re in the neighborhood, check it out.

- Lynaia

I came across Virtual Water from another environmental blog I frequent. I am a sever sucker for icons and info graphics and even though I try to use in them in almost any and everything, I refrain. I think the use of typography and graphics is quite impressive. Download the Virtual Water app and become more conscious about how much water our everyday food and beverages really consume or, when the second edition poster comes in, hang it on your office wall!

-Megan