Check out the behind the scenes footage from our national advertising TV spots for TCU. Ken is featured giving a little insight about the collaboration of the TCU faculty, students, and the agency in developing the commercials. You can watch the four spots at livepurple.tcu.edu. Enjoy!

-Bailey

theadventuresofadgirl:

‘Plain Extraordinary’ FAGE Total Greek Yogurt - The Mullen Agency w/ Psyop Productions

One of the best TV commercials I have seen in a long tong. Truly, truly, fantastic work. It’s an interesting route to have taken with the product as well and I think the tone really catches people off guard in a good way, because advertisers don’t always take the time or the risks involved with really making an artistic ad. My only criticism is that I wish they had picked a different voice actor to do the narration, but I s’pose it’s fitting with the point of the ad to use a “plain” and dull voice. I’ve checked out some of Psyops other stuff as well, and it’s really fantastic work, so expect to see more of that posted in the coming weeks. I’ve transcribed the poetic copy for full-effect:

Plain was the same as it ever was the same,

Plainly plain, samely same, 

But then, someone lit the flame.

Plain rode away on lion’s mane.

Where plain met fruits with strangely names.

Such wonderful things they did contain.

A shot of life to a hungry vein,

The captive beast who broke the chain.

And there upon that fruited plain,

Is where plain became what plain became.

So much more than, more than plain.

Plain will never be the same.

If you enjoy advertising, you need to follow this woman’s blog. She always has the most interesting posts in the ad community. Anyway, I agree this ad is amazing from a rendering and copy writing standpoint. Very poetic for yogurt. Just sayin’.

One point I kinda disagree on, I actually love the voice-over work from this actor. It’s hard to describe in words, but I really enjoy that type of voice work. “Appealing dry edge” is the closest I can get to. What do you think?

-Alex

Erick Schonfeld, co-editor at TechCrunch, discusses some interesting trends in a research report from eMarketer on media consumption.  Buried within the research that still indicates TV is the media channel of choice - is an interesting nugget - in 2010 people spent an average of 50 minutes per day on their mobile device, up 28% vs 2009. While time spent with print newspapers AND magazines equaled 50 minutes COMBINED.  Mobile increasing 28% while print decreased 9% spells disaster for the traditional media that refuses to evolve.  A couple points;

• I think niche print media still is a good play but as a subscriber, offer me online distribution as well.  
• The iPad may actually save “print” media - it just won’t be printed anymore.  
• The demise of print - is substantively changing the PR game. We are putting significantly more resources into creating digital footsteps for our clients.
• Most major newspapers will die a slow painful death
•   

- Ken