This past weekend we stopped by the Fort Worth Addys in our Saturday finest and took home Ws in several categories.

A few fun facts:

• Schaefer submitted 31 total pieces to the Addys
• About 40 percent of what we entered won an award
• Our table was the it table of the Addys (yes, that’s fact)

We can’t say it enough, when our clients win, so do we! Here are a few awards we share with some of our great partners.

GOLD ADDY AWARDS

TTI Inc. - Specialist Introduction Video

TTI Inc. - Never A Line Down, episode #2

Freeman - Footwear Direct Mail

Check out the microsites for the Flipper, Slipper and Skate!

Fort Worth Zoo - Zoo Ball Event Material

BRONZE ADDY AWARDS

Fort Worth Zoo - Beastro

Freeman - iPlanner e-blast and video

TTI Inc - Web Banners

GE Transportation - Virtual Rail Expo

Additionally, our agency took home a few awards from our self promotion:

We got a GOLD Addy for our new feature in 360 West Magazine

A SILVER Addy for our Facebook Like Page

A BRONZE Addy for our open house invitation

And a BRONZE Addy for our new logo

A huge thank you to Red Productions, you guys set the bar for fun, entertaining events.  We’re proud to be a part of the Fort Worth Advertising community!

- The Schaefer Team

There’s never a dull moment at our offices! We recently created a Christmas video for our client, TTI Inc. Shot entirely at our office, this video is a little snip-it of what our team and neighbors got to hear during filming - and the car is just plain awesome.

We started this project brainstorming ideas for TTI’s holiday card and thought a video would fit in nicely with the rest of TTI’s Specialist campaign. With help from our friends at Track Daddy Productions for filming and editing, TTI’s “holiday card” is a must see.

View the the Christmas video here, can you believe this was shot in a 1/2 day?

Also, be sure to look for the two Schaefer people that make their film debuts - Oscar will be calling.

-Lynaia

Back in the day, radio frequency identification (RFID) tags were individually pinned to cattle’s ears.  This allowed the ranchers to keep track of their livestock as well as save information about each animal. 

Today TransCore is using the same same technology to tag trains. The railroad industry has been using an archaic system for automatic equipment identification (AEI) data from passing trains.  This information about the cargo, freight distribution and train mechanics was often faulty and was not as informative as it could be. 

TransCore saw the need for better visibility and security for shipment tracking and distribution, so they created the Train Recording System (TRU).

TRU combined with the multi-protocol rail reader (MPRR) will strengthen the AEI information network while reducing the maintenance cost.  

We took the route of pitching this campaign as ‘over the years, locomotives have advanced, shouldn’t your AEI system?’. 

With this new system trains now operate more like our cars — sensors in the engine send signals to the dashboard to let to driver know the vehicle is overheating. With trains, the MPRR attached to the wheel bearings, for example, send signals to TRU to let the engineer or conductor know that the bearings are too hot and need maintenance. 

Instant information is power. Isn’t it time you and your equipment really started talking?

Situation Overview

ATC Logistics & Electronics is one of the premier providers of third-party logistics and supply chain services. The company specializes in forward logistics, reverse logistics, asset recovery, in addition to other equipment and components. Their customers consist of operations and supply chain executives in mid-to-large sized companies in the electronics industry.

The issue concerning ATCLE was the lack of new leads for the company. Without new clients, the company cannot continue to grow, so there needed to be a new pipeline for viable leads to be generated.

Solution

BSAPR developed a series of seven interactive lead generation campaigns that created a continuous stream of new leads for ATCLE. Each campaign was designed to introduce a new subject aimed at specific target audiences in the industry. Each piece of content was promoted by BSAPR through a variety of mediums that all linked to a campaign specific landing page for people to download the content. ATCLE was notified as to who was downloading the content, thereby creating a list of potential clients for the company.

BSAPR was responsible for strategic planning activities such as topic development and media planning. The agency also collaborated with subject matter experts within ATCLE to ghostwrite all of the content in the campaigns, as well as working on the public relations and creative aspects for the campaign.

Results

Over the course of the campaign, the number of total leads grew from just under 50 to a staggering 522 new leads, ensuring the continual growth of the company. The campaign also placed ATCLE as an industry thought-leader, with the campaign content being used at sales presentations, speaking engagements, and other educational events.

—Sara Hull

Introducing the winner of the TTI search …

Thanks to all who voted in the campaign!

- Sara

The search for the TTI spokesmodel continues and the final three candidates have been selected. Now it’s your turn to get involved and cast your vote! http://www.ttiinc.com/page/thebigjob

- Gary

The search continues for a new spokesmodel for TTI. Who would you choose? Watch more at http://www.ttiinc.com/page/thebigjob

- Linda

TTI is searching for a spokesmodel. Watch what happens on the first day of interviews and who shows up vying for the job .  Watch more of the fun here: ttp://www.ttiinc.com/page/thebigjob

- Sara

Haven’t you heard? TTI is looking for a corporate spokesmodel and things are getting interesting. Let the insanity - begin.
To view more episodes as they’re released or to learn more, visit http://www.ttiinc.com/thebigjob

- Gary