Welcome to Ad Bowl Faceoff I: Let the Commercials Begin!

Join the conversation here, on Facebook or @SchaeferAdCo #faceoff.

Are you ready for some …

AD BOWL FACEOFF!

We are adding a new twist to watching the Super Bowl commercials: Two of our top ad execs, our creative director and president, will faceoff and comment on the commercials as they air.

We want you to join the conversation! This Sunday be sure to check our Facebook and Twitter pages and agree, disagree or anything in between. Twitter world can use #Faceoff to follow the conversation.

After the big game we’ll reveal the Ad Bowl Faceoff’s Top Five List.

Looks like two of our recent posts regarding the quality of the Super Bowl ads and the merit of celebrity endorsements were spot on. Chrysler took a truly unique, yet incredibly authentic approach when selecting Eminem to star in their Big Game ad…and now its certainly helping this musician reap benefits…Eminem recently reach an elite status shared by only two other artists, Justin Bieber (seriously!) and Lady Gaga, crossing over the billionth view mark on YouTube. Looks like I have about 999,999,999 views to go to catch up.

-Sara

“Hey Mom, look we’re in the paper!”

Blanchard Schaefer was asked to weigh in on the 2010 Super Bowl advertising.  Overall - I’d give whole lot of them a D.  There were a few standouts, Volkswagen, a couple of the Dorito spots and Chrysler.  But overall a pretty big swing and miss for most of the ads.  

Click on the pic for a link to the Fort Worth Business Press article.  

Arlington CVB hosted a contest to find the craziest fan - winner took home a pair of tickets to today’s game! Tons of great contestants, a few funny judges, lots of laughs and 1 super sized winner, “The Big Cheese”!

-Sara

It’s a  ”Big Week” here in Arlington, in more ways than one.  We’re busy finalizing client campaigns related to the Super Bowl. And, while we thought we’d have trouble commuting to the office with all the out of town traffic, turns out the weather is our commuting foe. With the big game venue located in our backyard, it’s been interesting to be at the epicenter of advertising for the big game or, as most of us in the ad business call it, “advertising bowl.”  We can’t wait for those commercials and the proverbial Monday de-brief session about the best and worst. In thinking about that, I came across this great article about the celebrity endorsement. Several great points here:

1. Consumers are actually getting smarter. They old tactic of throwing a celebrity on an ad and expecting people to come in droves is really over. 

2. Relevance is key. Check out the stats and examples in the article. If what you’re advertising isn’t applicable to the audience, or if the audience has no idea what you’re selling, no celebrity talking head (or shaking booty) will help to increase your sales.

3. Celebrity endorsement is not a substitute for good creative. If the ad is memorable, creative and on-message, it generates response. If it’s a flashy celebrity endorsement with no obvious tie-in to the brand, then it won’t. 

- Ashley