This past week was a whirlwind. Wednesday through Sunday, more than six months of work came to fruition at:

The Lone Star International Film Festival

Our team provides marketing, PR and a splash of creative support to the festival. If you didn’t make it out - you missed out because it was a SUCCESS! Check out a DFW.com article and learn for yourself.

Above is a glimpse of opening night: Our friends from Red Productions walked the red carpet to support their film Searching for Sonny along with Nick Krause from The Descendents.

Notice the step and repeat? Thought so; compliments of our production artist, Colton. Colton also put all of the print and web ads together.

Despite the many awesome films, my highlight was meeting the great Willie Nelson! Willie was honored with the Stephen Bruton Award at this year’s gala. In between the red carpet and working with the Star Telegram’s photographer, we managed to get a photo.

It’s a little blurry, but you get the picture (pun intended). 

Want more proof of the festival’s success? There’s a lot, but check out these articles:

• IndieWire
• Art & Seek
• NBC DFW
• The Dallas Morning News

Cheers to the Lone Star team and all the volunteers! Now, let’s gear up for next year.

- Lynaia & Kristin

I’m sure you’ve seen our TCU ads around town, and now it’s time to checkout the TV ads.

This is one of the TV spots that is a part of TCU’s campaign to highlight the university’s academic experience to prospective students and their families.

A big thanks to our partners at Red Productions, these ads truly capture to world class institution that is TCU.

Can’t say it enough, GO FROGS!

Check out the behind the scenes footage from our national advertising TV spots for TCU. Ken is featured giving a little insight about the collaboration of the TCU faculty, students, and the agency in developing the commercials. You can watch the four spots at livepurple.tcu.edu. Enjoy!

-Bailey

I’m happy to share the news that Schaefer Advertising Co. is working with Texas Christian University on its institutional branding campaign.

TCU wanted to elevate and highlight the university’s academic experience to prospective students and their families. The strategic goal of the campaign we created is to increase public understanding of TCU as a world class institution with a reputation for excellence. We worked to emphasize the academic rigor of TCU while continuing to showcase TCU’s unique campus experience and culture. There is more to come with this campaign, so keep an eye out.

Schaefer Advertising was especially excited to work with TCU as we have many team members that are alumni.
Go frogs!

-Kim McRee

An interesting white paper from Webtrends and Adgregate Marketers was passed around the agency: The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce – It’s a fascinating mouthful.

The study examines what level of promotion is necessary for an organization’s website vs. their Facebook page. Much time could be spent discussing different facets of this article, but I’ll focus on one quote:

It is time for brands and retailers to understand that surviving online is no longer about all-in-one websites, but measuring and improving performance in all the social mobile and web entities.

I am in total agreement. Every organization for-profit and not-for-profit needs to make a shift and be more dynamic, enter social networks and be active participants.

Does this mean the traditional website is done, finito, terminado? No, not necessarily. Personally I’m a fan of the traditional page that provides standard organizational history, contact information, etc. 

That said, I am also quick to judge—or discredit—an organization if their involvement on social networks is weak or absent.

So, how do you judge an organization? Is it more important that an organization has a traditional website?  That it’s involved in social networks? Or, like myself, do you prefer the combination?

~Kristin

Situation Overview

ATC Logistics & Electronics is one of the premier providers of third-party logistics and supply chain services. The company specializes in forward logistics, reverse logistics, asset recovery, in addition to other equipment and components. Their customers consist of operations and supply chain executives in mid-to-large sized companies in the electronics industry.

The issue concerning ATCLE was the lack of new leads for the company. Without new clients, the company cannot continue to grow, so there needed to be a new pipeline for viable leads to be generated.

Solution

BSAPR developed a series of seven interactive lead generation campaigns that created a continuous stream of new leads for ATCLE. Each campaign was designed to introduce a new subject aimed at specific target audiences in the industry. Each piece of content was promoted by BSAPR through a variety of mediums that all linked to a campaign specific landing page for people to download the content. ATCLE was notified as to who was downloading the content, thereby creating a list of potential clients for the company.

BSAPR was responsible for strategic planning activities such as topic development and media planning. The agency also collaborated with subject matter experts within ATCLE to ghostwrite all of the content in the campaigns, as well as working on the public relations and creative aspects for the campaign.

Results

Over the course of the campaign, the number of total leads grew from just under 50 to a staggering 522 new leads, ensuring the continual growth of the company. The campaign also placed ATCLE as an industry thought-leader, with the campaign content being used at sales presentations, speaking engagements, and other educational events.

—Sara Hull

Making hundreds of copies of project briefs. Scribbling pages of dictated letters. Going on a thousand coffee runs. That is the typical day for an intern.

Ok, not really. Actually, none of those things are true.

After my first week at Blanchard Schaefer, I’ve come to reevaluate my understanding of what an internship is. Apparently it is not slave labor, which is comforting.

In fact, my job is, well, a job. I have actual things to do that really matter.

It’s pretty thrilling considering I’m just a little old junior at TCU.

I start my day doing what I think 99% of Americans do every morning: checking my email. I make the appropriate replies to the major media outlets, chuckle at the viral video sent to everyone in the office, and then its off to work on my projects!

Whether I’m brainstorming ideas for a client, evaluating photo options for billboard designs, or doing research on viral and digital media, my internship projects keep me busy. I’m no stranger to “busywork” (I did go to public high school), but this is different. I’m making real decisions that have real consequences. It’s quite exhilarating.

Then I’m off to meetings, learning the agency trade. All the different aspects creative account service and production are incredibly interesting, and a little overwhelming! There is just so much to agency life!

Finally I’m sitting at a creative brief, chatting about the strategic image we are trying to convey and attending a photo shoot where a food stylist goes into extravagant detail about the color of a client’s coleslaw.

This is awesome.

Fun fact: First day on the job, I’m asked to call the major television networks for some research. I’m talking NBC, CBS, and FOX. That may seem like no big deal to those in the industry, but remember, I’m a 19-year-old marketing major. Quite honestly, I feel like I just conquered the world with a phone call.

—Corey Landers, Intern

Today some members of BSAPR attended the AAF-FW luncheon featuring Christi McNeill, Emerging Media Strategy Specialist at Southwest Airlines.

First of all, kudos to Christi – great presentation, great presenter, great organization, great handle on the social media world!

While Christie covered many important points, one especially struck me:

“Tweet as often as you eat.”

You don’t eat 30+ times a day—I don’t think the HHS would recommend it – so, don’t tweet that often either.  If you tweet/eat three to five times a day your tweets/food are bound to be more valuable/nutritional.

Your followers are looking for value – information they care about and will actually use.

On another note: Sara, our awesome VP, was inducted to the board of AAF-FW today. Smartest decision they’ve ever made.

Cheers to my first blog post, well second if you count the Santa hat.
~Kristin

Approximately 6 percent of individuals in Tarrant County have been diagnosed with diabetes. Diabetes complications can be serious and include heart disease, stroke, high blood pressure, blindness, kidney disease, neuropathy and amputation.

Given this, JPS Health Network identified the need to educate Tarrant County of the issue and create awareness that JPS is a resource that can help patients control diabetes.

That’s where we came in.

We developed a campaign that sent a strong message with visual punch that isn’t expected from traditional healthcare marketing.

The campaign executions include outdoor, print and transit and can be seen around Tarrant County now. 

-Kim

“Hey Mom, look we’re in the paper!”

Blanchard Schaefer was asked to weigh in on the 2010 Super Bowl advertising.  Overall - I’d give whole lot of them a D.  There were a few standouts, Volkswagen, a couple of the Dorito spots and Chrysler.  But overall a pretty big swing and miss for most of the ads.  

Click on the pic for a link to the Fort Worth Business Press article.