CD Ski & Sports has a brand new Fort Worth space and a new look to go along with it!  CD Ski has expanded it’s retail space to make way for new product brands (Ugg and Mountain Hardwear) and allow for a better shopping experience.  The experience includes a full DJ booth, so you can jam in the dressing rooms. They also refreshed the brand with a new, edgy logo and brand graphics.

Want to check out the new digs?  This Saturday, 10/29, CD Ski is hosing a re-grand opening event from 10 a.m. to 7 p.m.  The day will be filled with music, drinks, food, FREE giveaways, great discounts and a whole lot of fun.  If you stop by, be sure to bring your used coats to donate for a discount on a new coat. 

5264 S. Hulen St., Fort Worth (.5 mi. south of Hulen Mall next to Chili’s)

New space and new logo

The snowboards are displayed on actual timbers…awesome!

New beautiful stock of Ugg boots.  I’ll take one of each, please.

The backpacks are also hung from huge timbers.

New brand elements

-Erin

Snow Bunny Success: BSAPR Helps Specialty Retailer Heat Up Its Marketing 

Background: A retailer of premium ski, snowboard and wakeboard apparel and equipment, CD SKi & Sport had three Metroplex locations, each separately branded and marketed. 

Strategy: Blanchard Schaefer recommended integrating the brand under one umbrella name and messaging strategy, with the goal of increasing brand awareness and distinguishing the brand as experts versus the big box sports retailers. 

Tactics: The integrated campaign utilized print and outdoor advertising as well as a new website. 

Results: The increased brand awareness led to a 19% increase in sales – the largest single-season increase in the company’s history. 

- Ken