BACK IN THE SADDLE Fantastic new Campaign by Sonic that brings back “those two guys”  - they were funny then and funny now! Strategically a unique way to target with a not so obvious but still empathetic nod to the unemployment issue faced by many in America.

Commercials start airing Monday. Also check out the FB page https://www.facebook.com/those2guys

-Sara

I know, I know…it’s a love /hate relationship with this social site. Personally, I HATE the FB posts that someone just pinned the latest Kate Spade cupcake foil to their board but LOVE the inspiration that can be reaped from a well-edited collection.  No matter what your opinion, this has been the week of Pinterest from a news coverage standpoint, every time I turned around I was blasted with some new article or blog post on Pinterest – its growth, its viability, its brand building/product selling benefits, even its legal standing.

The folks at Pinterest (a rather small team of 12-15 people depending on your source) either turned on the PR fire hose or this is a great example of Malcom Gladwell’s The Tipping Point because there are seemingly a whole lot more eyes on this company this week than there were last month.  Here are a few of the most recent news pieces:

Even The Army Has A Pinterest - MediaJobsDaily <http://www.mediabistro.com/mediajobsdaily/even-the-army-has-a-pinterest_b10006>
‎
Pinterest, One Of The Fastest-Growing Startups In History, Might Be Enabling Massive Copyright Theft

Read more: http://www.businessinsider.com/pinterest-illegal-faq-2012-2#ixzz1mflKW6Bv

           
Pinterest dos and don’ts for brands
http://www.nbr.co.nz/node/110244

Learning how to use Pinterest for business? Watch these 6 companies   

http://www.bizjournals.com/boston/blog/startups/2012/02/6-businesses-to-learn-pinterest-from.html              

-Sara

This is definitely worth a read. I love Mad Men and novel marketing ideas like this one!

-Sara

Brilliant BMW outdoor placement! The photo says it all!

-Sara

Situation Overview

ATC Logistics & Electronics is one of the premier providers of third-party logistics and supply chain services. The company specializes in forward logistics, reverse logistics, asset recovery, in addition to other equipment and components. Their customers consist of operations and supply chain executives in mid-to-large sized companies in the electronics industry.

The issue concerning ATCLE was the lack of new leads for the company. Without new clients, the company cannot continue to grow, so there needed to be a new pipeline for viable leads to be generated.

Solution

BSAPR developed a series of seven interactive lead generation campaigns that created a continuous stream of new leads for ATCLE. Each campaign was designed to introduce a new subject aimed at specific target audiences in the industry. Each piece of content was promoted by BSAPR through a variety of mediums that all linked to a campaign specific landing page for people to download the content. ATCLE was notified as to who was downloading the content, thereby creating a list of potential clients for the company.

BSAPR was responsible for strategic planning activities such as topic development and media planning. The agency also collaborated with subject matter experts within ATCLE to ghostwrite all of the content in the campaigns, as well as working on the public relations and creative aspects for the campaign.

Results

Over the course of the campaign, the number of total leads grew from just under 50 to a staggering 522 new leads, ensuring the continual growth of the company. The campaign also placed ATCLE as an industry thought-leader, with the campaign content being used at sales presentations, speaking engagements, and other educational events.

—Sara Hull

Since I’ll be heeding Erin’s advice to skip the Pajama Jeans in the previous post I thought this new endeavor from Banana Republic (BR to you in the know) may be more appropriate for day to day agency life. A capsule collection inspired by Mad Men is just what we all need to get the professional polish back.

And from an industry perspective, it’s nice to see a retailer like BR - who has been very low key over the last few years - coming back to the table with a refreshing and relevant partnership to invigorate the brand. Can’t wait to see the promotion unfold - but more importantly what will I buy?

http://www.nytimes.com/2011/06/22/business/media/22adco.html?_r=1

-Sara

Yes, it’s subjective but take a break and enjoy them, even if you don’t agree!

-Sara Hull

Today some members of BSAPR attended the AAF-FW luncheon featuring Christi McNeill, Emerging Media Strategy Specialist at Southwest Airlines.

First of all, kudos to Christi – great presentation, great presenter, great organization, great handle on the social media world!

While Christie covered many important points, one especially struck me:

“Tweet as often as you eat.”

You don’t eat 30+ times a day—I don’t think the HHS would recommend it – so, don’t tweet that often either.  If you tweet/eat three to five times a day your tweets/food are bound to be more valuable/nutritional.

Your followers are looking for value – information they care about and will actually use.

On another note: Sara, our awesome VP, was inducted to the board of AAF-FW today. Smartest decision they’ve ever made.

Cheers to my first blog post, well second if you count the Santa hat.
~Kristin

Summer is right around the corner and so is my lunch hour! So it’s no surprise that when I caught a glimpse of what looked to be the most perfectly succulent burger and fries staring up at me from this month’s Panache magazine I did a double take and began to salivate.  Turns out it was a photo of the amazing burgers that can be enjoyed at Blue Tower Cafe. Perfectly delicious and served with amazing fries, a Blue Tower burger can rival any of the great burger joints in Forth Worth and beyond.

I urge you to give one a try today!

Blue Tower Cafe is located in the Mallick Tower, 101 Summit Avenue #110. bluetowercafe.com

-Sara

This is a short but very compelling video about the power of words that our client at the Fort Worth Zoo shared. In our industry we deal in words absolutely all the time. In doing so we should also challenge ourselves each and every day to consider how they impact our clients, their businesses, our colleagues, as well as our own personal lives.

-Sara