Banana Republic has launched a new program called “Our Duty to You”.  The program is designed to help returning U.S. troops prepare for their next professional opportunity. 

In addition to special in-store events and product discounts, Banana has launched a website dedicated to helping advise military personnel on dressing for success, resume writing tips and job leads. 

Kudos to Banana for inserting themselves where it really matters.  I think I might just stop by my local Banana Republic this weekend and show my support through making a purchase of my own!

-Erin Naterman

Patagonia makes a statement and rebels against the traditional retail greed that kicked off this weekend. This ad ran in the NYT on Friday.  Love that advertising can have so many angles.

-Sara

Since I’ll be heeding Erin’s advice to skip the Pajama Jeans in the previous post I thought this new endeavor from Banana Republic (BR to you in the know) may be more appropriate for day to day agency life. A capsule collection inspired by Mad Men is just what we all need to get the professional polish back.

And from an industry perspective, it’s nice to see a retailer like BR - who has been very low key over the last few years - coming back to the table with a refreshing and relevant partnership to invigorate the brand. Can’t wait to see the promotion unfold - but more importantly what will I buy?

http://www.nytimes.com/2011/06/22/business/media/22adco.html?_r=1

-Sara

Next up:  wrist-embedded identification chips.  No more photo ID’s required.  Technology…convenient or scary?

Snow Bunny Success: BSAPR Helps Specialty Retailer Heat Up Its Marketing 

Background: A retailer of premium ski, snowboard and wakeboard apparel and equipment, CD SKi & Sport had three Metroplex locations, each separately branded and marketed. 

Strategy: Blanchard Schaefer recommended integrating the brand under one umbrella name and messaging strategy, with the goal of increasing brand awareness and distinguishing the brand as experts versus the big box sports retailers. 

Tactics: The integrated campaign utilized print and outdoor advertising as well as a new website. 

Results: The increased brand awareness led to a 19% increase in sales – the largest single-season increase in the company’s history. 

- Ken