Situation Overview

ATC Logistics & Electronics is one of the premier providers of third-party logistics and supply chain services. The company specializes in forward logistics, reverse logistics, asset recovery, in addition to other equipment and components. Their customers consist of operations and supply chain executives in mid-to-large sized companies in the electronics industry.

The issue concerning ATCLE was the lack of new leads for the company. Without new clients, the company cannot continue to grow, so there needed to be a new pipeline for viable leads to be generated.

Solution

BSAPR developed a series of seven interactive lead generation campaigns that created a continuous stream of new leads for ATCLE. Each campaign was designed to introduce a new subject aimed at specific target audiences in the industry. Each piece of content was promoted by BSAPR through a variety of mediums that all linked to a campaign specific landing page for people to download the content. ATCLE was notified as to who was downloading the content, thereby creating a list of potential clients for the company.

BSAPR was responsible for strategic planning activities such as topic development and media planning. The agency also collaborated with subject matter experts within ATCLE to ghostwrite all of the content in the campaigns, as well as working on the public relations and creative aspects for the campaign.

Results

Over the course of the campaign, the number of total leads grew from just under 50 to a staggering 522 new leads, ensuring the continual growth of the company. The campaign also placed ATCLE as an industry thought-leader, with the campaign content being used at sales presentations, speaking engagements, and other educational events.

—Sara Hull

Today some members of BSAPR attended the AAF-FW luncheon featuring Christi McNeill, Emerging Media Strategy Specialist at Southwest Airlines.

First of all, kudos to Christi – great presentation, great presenter, great organization, great handle on the social media world!

While Christie covered many important points, one especially struck me:

“Tweet as often as you eat.”

You don’t eat 30+ times a day—I don’t think the HHS would recommend it – so, don’t tweet that often either.  If you tweet/eat three to five times a day your tweets/food are bound to be more valuable/nutritional.

Your followers are looking for value – information they care about and will actually use.

On another note: Sara, our awesome VP, was inducted to the board of AAF-FW today. Smartest decision they’ve ever made.

Cheers to my first blog post, well second if you count the Santa hat.
~Kristin

BSAPR is proud to work with the American Cancer Society in Fort Worth. Last year, the agency worked with ACS to produce promotional and collateral materials for its major annual fundraiser, the Cowtown Ball. 

 Beginning in January, we developed the design concept to support the ball’s 2010 theme, “The Wild, Wild West Show.” BSAPR created invitations for the  launch party, the Benz, Bourbon & Bubbly party and the actual Cowtown Ball. We also created a finance packet to support the organization with securing underwriters.

Additionally, BSAPR created a fun, interactive video to follow-up on the printed invitation. 

The best part? Knowing we played a small part in helping the 2010 Cowtown Ball raise nearly $500,000. Giddyup!

To see more of our work for the American Cancer Society, click “Read More”

 - Kim

Situation Overview

 Mystic Tan is the nation’s leading UV-free spray-on tanning booth, creating an even, natural-looking, tan in less than a minute. Mystic Tan launched in 1999 and was met with great success and acceptance among tanning salon owners. The company’s initial public relations efforts focused on educating media and the public in each market in which a Mystic Tan booth was installed, as the concept of spray-on tanning was very foreign in most markets.

 National consumer exposure was necessary to continue to build demand for the Mystic Tan booth. Blanchard Schaefer Advertising & Public Relations recommended public relations efforts to create a push / pull effect to drive customers into salons, which in turn would increase demand for Mystic Tan booths and bolster sales to salons.

Solution

 Mystic Tan’s top-tier target media outlets include national men’s, women’s and teen’s general interest publications; as well as lifestyle television programs. In order to reach those audiences, BSAPR implemented the following strategies: