A recent study was published by SheSpeaks.com, revealing findings about how Mom’s respond to and communicate with brands.  Since many of the clients we serve target Moms, I found this information helpful.  The research indicates that word-of-mouth is the Mom’s most powerful asset to your brand.  A positive  brand experience or an incentive (coupon or special offer) will motivate a Mom to talk about your brand.  The primary way Mom’s want to be communicated with is through email, and they welcome brand messaging through social mediums because they enjoy being engaged.  They WANT to talk about brand and have their questions answered.  Another interesting finding is that Moms have a tendency to seek out brands they like without any coercion.  The full deck on the research findings can be found on the link above.

-Erin Naterman

Erick Schonfeld, co-editor at TechCrunch, discusses some interesting trends in a research report from eMarketer on media consumption.  Buried within the research that still indicates TV is the media channel of choice - is an interesting nugget - in 2010 people spent an average of 50 minutes per day on their mobile device, up 28% vs 2009. While time spent with print newspapers AND magazines equaled 50 minutes COMBINED.  Mobile increasing 28% while print decreased 9% spells disaster for the traditional media that refuses to evolve.  A couple points;

• I think niche print media still is a good play but as a subscriber, offer me online distribution as well.  
• The iPad may actually save “print” media - it just won’t be printed anymore.  
• The demise of print - is substantively changing the PR game. We are putting significantly more resources into creating digital footsteps for our clients.
• Most major newspapers will die a slow painful death
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- Ken