Intimidated by the idea of preparing crabcakes? I’m about to give you a new lease on your crabcake cooking life!

Chef Jon Bonnell gives a quick demonstration for keeping your crab cakes from crumbling:

This past week was a whirlwind. Wednesday through Sunday, more than six months of work came to fruition at:

The Lone Star International Film Festival

Our team provides marketing, PR and a splash of creative support to the festival. If you didn’t make it out - you missed out because it was a SUCCESS! Check out a DFW.com article and learn for yourself.

Above is a glimpse of opening night: Our friends from Red Productions walked the red carpet to support their film Searching for Sonny along with Nick Krause from The Descendents.

Notice the step and repeat? Thought so; compliments of our production artist, Colton. Colton also put all of the print and web ads together.

Despite the many awesome films, my highlight was meeting the great Willie Nelson! Willie was honored with the Stephen Bruton Award at this year’s gala. In between the red carpet and working with the Star Telegram’s photographer, we managed to get a photo.

It’s a little blurry, but you get the picture (pun intended). 

Want more proof of the festival’s success? There’s a lot, but check out these articles:

• IndieWire
• Art & Seek
• NBC DFW
• The Dallas Morning News

Cheers to the Lone Star team and all the volunteers! Now, let’s gear up for next year.

- Lynaia & Kristin

Good Ol’ Fashion Collaboration

I think I speak for everyone when I say some of the most fun we have around here is getting together and throwing around ideas. Brainstorming meetings not only produce great ideas, but also laughs and a genuine good time.

This is the final product of a deliverable to a client. Throughout our brainstorming session the theme evolved from a literal state of Texas to organic and locally produced products, complete with a menu of services.

This fresh - ha, get it?- idea was a true team effort, and it photographed beautifully.

~Kristin

Are we Mad Men? Not at all, but we are madly passionate about great marketing,  advertising and public relations and we’re hiring!

We have two open positions. If either of these describe you, contact us and tell us why you’re a perfect fit.

Advertising Account Coordinator

Blanchard Schaefer Advertising & Public Relations is seeking an eager account coordinator to help support our growing roster of accounts. We offer a high-paced, diverse work experience, with a unique and dynamic culture, and we’ve just made the move to some swanky new offices in Fort Worth, right in the heart of Magnolia Avenue.

This new account coordinator will provide daily support to our clients and be intrinsically involved in marketing and media planning, media buying and project management.

The ideal candidate is an energetic, enthusiastic, results-oriented individual who has up to two years of experience with a degree in advertising/public relations or business marketing. You should be a passionate communicator who is not afraid to speak up and enjoys learning new skills through firsthand experience, rather than observing from afar. Other ideal traits include the ability to effectively handle multiple assignments at one time and with a cool head, resourcefulness, a penchant to have fun and a positive outlook.

To apply, send your resume to info@bsapr.com

Public Relations Account Coordinator

Love to write? Social media addict? Word and grammar geek? Blanchard Schaefer Advertising & Public Relations might have the next big opportunity for your career. The agency is seeking a public relations account coordinator or junior AE to help support its growing roster of PR accounts. We offer a high-paced, diverse work experience, with a unique and dynamic culture, and we’ve just made the move to some swanky new offices in Fort Worth, right in the heart of Magnolia.

The ideal candidate is energetic and enthusiastic. You’ll need one to three years of experience, either via post-college or internship work and a demonstrable track record of successful writing. We’re looking for someone adept at a number of different writing styles and outlets, including news releases, case studies, feature stories, bylined articles, and social media such as Facebook, Twitter and blogs.

The candidate will possess the following attributes:
•    Enthusiasm and energy
•    Detail oriented
•    Ability to multi-task with out becoming rattled
•    Dependable
•    Self-starter
•    The ability to be assertive
•    Possesses an overall knowledge of the business environment
•    Mature

Qualifications:
•    College degree, preferably in public relations, communications or journalism.
•    One to three years of experience that meets the above skill requirements. Recent graduates must demonstrate applicable experience, either from internships or other work experience. Be proficient in Microsoft Office, including Word, Excel, and PowerPoint
Be able to meet aggressive deadlines and juggle multiple priorities. Have an eye for detail and solid organization skills. Be highly motivated and settle for nothing less than success. Have the ability to contribute to the culture of our company.

Interested? Please send resumes and three writing samples to: info@bsapr.com

Erick Schonfeld, co-editor at TechCrunch, discusses some interesting trends in a research report from eMarketer on media consumption.  Buried within the research that still indicates TV is the media channel of choice - is an interesting nugget - in 2010 people spent an average of 50 minutes per day on their mobile device, up 28% vs 2009. While time spent with print newspapers AND magazines equaled 50 minutes COMBINED.  Mobile increasing 28% while print decreased 9% spells disaster for the traditional media that refuses to evolve.  A couple points;

• I think niche print media still is a good play but as a subscriber, offer me online distribution as well.  
• The iPad may actually save “print” media - it just won’t be printed anymore.  
• The demise of print - is substantively changing the PR game. We are putting significantly more resources into creating digital footsteps for our clients.
• Most major newspapers will die a slow painful death
•   

- Ken