Erick Schonfeld, co-editor at TechCrunch, discusses some interesting trends in a research report from eMarketer on media consumption.  Buried within the research that still indicates TV is the media channel of choice - is an interesting nugget - in 2010 people spent an average of 50 minutes per day on their mobile device, up 28% vs 2009. While time spent with print newspapers AND magazines equaled 50 minutes COMBINED.  Mobile increasing 28% while print decreased 9% spells disaster for the traditional media that refuses to evolve.  A couple points;

• I think niche print media still is a good play but as a subscriber, offer me online distribution as well.  
• The iPad may actually save “print” media - it just won’t be printed anymore.  
• The demise of print - is substantively changing the PR game. We are putting significantly more resources into creating digital footsteps for our clients.
• Most major newspapers will die a slow painful death
•   

- Ken