Growing up in Texas all my life you would think I would be acclimated to these sizzling summer days. But, I am not. Until now. The Fort Worth Zoo has more than 6,ooo animals in shaded habitats, mist-cooled environments, and indoor exhibits kept at a refreshing 74 degrees. No matter what the temperature outdoors, it’s always cool at the Fort Worth Zoo.

We just launched a “beat the heat” campaign for the Fort Worth Zoo that you are sure to spot around town. The campaign was comprised of bus benches, outdoor boards, print ads, and emails.

-Megan

In Tarrant County, more than 20 percent of the population has been diagnosed with hypertension.

One of the most effective ways to combat this problem is through proactive blood pressure screening and preventative care. JPS Health Network desired to encourage preventative health and build loyalty at its community health centers. Based on research conducted by BSAPR, the agency made the recommendation to focus first on hypertension, then prenatal care and finally,  diabetes management.

The resulting campaign and creative direction takes an unexpected view of the problem than what you typically see from hospital marketing. Instead of a friendly photo of a doctor, the campaign uses the image of a grenade to illustrate the “ticking time bomb” dangers posed to your heart if it is subject to long-term high blood pressure. The campaign executions include outdoor, print and transit and can be seen around Tarrant County now. 

The additional community health campaigns are in development. Stay tuned for the reveal of those. 

- Ashley and Kim

Jonny Wan, UK-based illus­tra­tor, was recently com­mis­sioned by DDB London to cre­ate a large-scale illus­tra­tion to rep­re­sent the unity of two of the world’s best pro­duc­tion com­pa­nies, Gutenberg and Paperhat. The result­ing piece fea­tures a design that reveals more infor­ma­tion about the ser­vices they pro­vide, the closer you look. I love the use of varying typefaces to create a retro look as well as the use of monochromatic pinks, purples and reds. The detail is phenomenal!

-Megan

(Source: designworkllife.com)

Snow Bunny Success: BSAPR Helps Specialty Retailer Heat Up Its Marketing 

Background: A retailer of premium ski, snowboard and wakeboard apparel and equipment, CD SKi & Sport had three Metroplex locations, each separately branded and marketed. 

Strategy: Blanchard Schaefer recommended integrating the brand under one umbrella name and messaging strategy, with the goal of increasing brand awareness and distinguishing the brand as experts versus the big box sports retailers. 

Tactics: The integrated campaign utilized print and outdoor advertising as well as a new website. 

Results: The increased brand awareness led to a 19% increase in sales – the largest single-season increase in the company’s history. 

- Ken

Senior student projects sure have changed since I was in college some few years ago. Nathan Godding, a senior at Academy of Art in San Francisco, is one crazy talented
stu­dent. I’m par­tic­u­larly lov­ing this play­ful iden­tity project he devel­oped for an
imag­inary, mod­ern cir­cus. I don’t really agree with circuses, but might actually think twice about going to this one if it ever came to town!

An Impossible Book Made Possible.

Printers said this book literally couldn’t happen. Well clearly their argument was proven invalid, read what Swiss Miss had to say about it:

Book printers said Jonathan Safran Foer’s “Unmakeable” Book “could not be made.” Belgian publishing house Die Keure proved them wrong. Jonathan Safran Foer’s book is an interactive paper-sculpture: Foer and his collaborators at Die Keure in Belgium took the pages of another book, Bruno Schulz’s The Street of Crocodiles, and literally carved a brand new story out of them using a die-cut technique.

You can see more pictures of the Tree of Codes on Visual Editions’s Flickr stream. This is gasp-for-air-stunning. At least in my book.

You can view the original article over at Fast Co Design.

-Alex

Congratulations to the City of Hurst and to the BSAPR team. “The Best Stuff is Always in the Middle” ad promoting tourism in Hurst won a Silver Circle Savvy Award from 3CMA (City-County Communications and Marketing Association).

From the judges: “Love how the City of Hurst capitalized on being centrally located and used the Oreo metaphor. This was a super-creative, catchy and memorable ad campaign.”