Looking for that extra edge to help kick-start your future career in marketing or public relations?  Look no further! Schaefer Advertising is offering up a healthy dose of free experience that is sure to get you prepped and primed for a full time gig post-graduation.

We are seeking one account service and one PR intern for the spring term.  Think you have what it takes to work and hang with the Schaefer crew?  We’ll be the judge of that.  Get all the details here.  Good luck!
 

Building for the Future

A few months ago, we put together a marketing and PR plan for the City of Hurst to inform its citizens about a bond election to build a new Justice Center.

We developed key messaging and collateral educating their citizens about the necessity of this new building for the Police Department and court system.

On May 12, this measure passed with an overwhelming 70% of voters approving the bond! And yesterday, we attended the ceremonial ground breaking of the Hurst Justice Center. It’s definitely an exciting time for the City of Hurst, and we are thrilled to be apart of the project!

-Bailey

Got Goat Cheese?

Recently, Chef Jon Bonnell was featured on the new CBS This Morning show. Jon was tapped for his culinary expertise to speak about Latte Da Goat Dairy and Cheesemaker.

Jon is a huge supporter of Latte Da and purchases their goat cheese to stock the kitchen in his renowned restaurant, Bonnell’s Fine Texas Cuisine.

Visit Bonnell’s, say hello to Jon and try a menu item with Latte Da’s goat cheese!

An interesting white paper from Webtrends and Adgregate Marketers was passed around the agency: The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce – It’s a fascinating mouthful.

The study examines what level of promotion is necessary for an organization’s website vs. their Facebook page. Much time could be spent discussing different facets of this article, but I’ll focus on one quote:

It is time for brands and retailers to understand that surviving online is no longer about all-in-one websites, but measuring and improving performance in all the social mobile and web entities.

I am in total agreement. Every organization for-profit and not-for-profit needs to make a shift and be more dynamic, enter social networks and be active participants.

Does this mean the traditional website is done, finito, terminado? No, not necessarily. Personally I’m a fan of the traditional page that provides standard organizational history, contact information, etc. 

That said, I am also quick to judge—or discredit—an organization if their involvement on social networks is weak or absent.

So, how do you judge an organization? Is it more important that an organization has a traditional website?  That it’s involved in social networks? Or, like myself, do you prefer the combination?

~Kristin

Her best friend would probably describe her as optimistic, loyal, and loud. Meet Kristin Moreno, BSAPR’s new PR Account Coordinator. 

Kristin attended Baylor University where she majored in Public Relations and minored in Spanish.  Her previous work experience includes internships at The Education Service Center Region 12, Profiles International, and Baylor University’s College of Arts & Sciences.  Kristin grew up in Austin and recommends, “If you’re ever in Austin, visit Magnolia Café for the best migas served 24/7, and go to Mount Bonnell Park for beautiful views.”

Visiting her apartment in Fort Worth? I recommend bringing something to eat.  She claims her refrigerator currently has “a Brita water filter, Greek yogurt, pickles, broccoli, lettuce, and lemons…I need to go grocery shopping.”  You may also find boxes full of photographs and sentimental belongings because she loves taking photographs and scrapbooking.

An interesting fact about Kristin is that she almost always has a notepad with her; she loves to make lists.   The two things that frighten her the most: cockroaches and severe weather.  

When asked how many gas stations there are in the US, she estimates about 500,000 and believes a ninja would win in a duel with a pirate.  She is also currently in the market for a new umbrella.  Kristin claims, “ It’s impossible to surprise me.”  Is anyone up for the challenge?

Everyone who comes in contact with Kristin Moreno instantly falls in love with her infectious smile and laughter.  Blanchard Schaefer is so happy to have her as the new PR Account Coordinator.

-Sterling Smith, Intern

Here is a little press on our client, Grade Results. The article happens to be about how students’ LIVES were changed by the gift of a second chance. Grade Results provides  curriculum and live instruction via an online platform. They serve all types of schools and colleges, but one thing I love about this company is that they often provide an education lifeline to students who most need it. In the case of the former drop-outs mentioned in this article, their lives are set on a completely different path. Congratulations to Grade Results and Birmingham City Schools for a successful program!

– Lynaia

Check out the great article by Christopher Kelly in the Fort Worth Star-Telegram about the Lone Star International Film Festival. We had the pleasure of working with the Lone Star Film Society on the public relations for the film festival. It was indeed a banner year for the festival and I love the quote about Fort Worth  - “incredibly cool and cosmopolitan” – indeed! Looking forward to next year.

 - Lynaia

Situation Overview

 Mystic Tan is the nation’s leading UV-free spray-on tanning booth, creating an even, natural-looking, tan in less than a minute. Mystic Tan launched in 1999 and was met with great success and acceptance among tanning salon owners. The company’s initial public relations efforts focused on educating media and the public in each market in which a Mystic Tan booth was installed, as the concept of spray-on tanning was very foreign in most markets.

 National consumer exposure was necessary to continue to build demand for the Mystic Tan booth. Blanchard Schaefer Advertising & Public Relations recommended public relations efforts to create a push / pull effect to drive customers into salons, which in turn would increase demand for Mystic Tan booths and bolster sales to salons.

Solution

 Mystic Tan’s top-tier target media outlets include national men’s, women’s and teen’s general interest publications; as well as lifestyle television programs. In order to reach those audiences, BSAPR implemented the following strategies: