Brilliant BMW outdoor placement! The photo says it all!

-Sara

Growing up in Texas all my life you would think I would be acclimated to these sizzling summer days. But, I am not. Until now. The Fort Worth Zoo has more than 6,ooo animals in shaded habitats, mist-cooled environments, and indoor exhibits kept at a refreshing 74 degrees. No matter what the temperature outdoors, it’s always cool at the Fort Worth Zoo.

We just launched a “beat the heat” campaign for the Fort Worth Zoo that you are sure to spot around town. The campaign was comprised of bus benches, outdoor boards, print ads, and emails.

-Megan

In Tarrant County, more than 20 percent of the population has been diagnosed with hypertension.

One of the most effective ways to combat this problem is through proactive blood pressure screening and preventative care. JPS Health Network desired to encourage preventative health and build loyalty at its community health centers. Based on research conducted by BSAPR, the agency made the recommendation to focus first on hypertension, then prenatal care and finally,  diabetes management.

The resulting campaign and creative direction takes an unexpected view of the problem than what you typically see from hospital marketing. Instead of a friendly photo of a doctor, the campaign uses the image of a grenade to illustrate the “ticking time bomb” dangers posed to your heart if it is subject to long-term high blood pressure. The campaign executions include outdoor, print and transit and can be seen around Tarrant County now. 

The additional community health campaigns are in development. Stay tuned for the reveal of those. 

- Ashley and Kim

Two great activities are coming up that support two fantastic organizations - what a beautiful time of year to get up and out there…

Susan G. Komen Race for the Cure run/walk Fort Worth - Sat., April 9 

http://greaterfortworth.info-komen.org/site/TR/RacefortheCure/FTW_GreaterFortWorthAffiliate?fr_id=2124&pg=entry

And one of my personal faves - the Fort Worth Zoo Run 1 mile, 5K or 10K - Sat., April 16

http://www.fortworthzoo.org/

Snow Bunny Success: BSAPR Helps Specialty Retailer Heat Up Its Marketing 

Background: A retailer of premium ski, snowboard and wakeboard apparel and equipment, CD SKi & Sport had three Metroplex locations, each separately branded and marketed. 

Strategy: Blanchard Schaefer recommended integrating the brand under one umbrella name and messaging strategy, with the goal of increasing brand awareness and distinguishing the brand as experts versus the big box sports retailers. 

Tactics: The integrated campaign utilized print and outdoor advertising as well as a new website. 

Results: The increased brand awareness led to a 19% increase in sales – the largest single-season increase in the company’s history. 

- Ken