The holidays are upon us!  If you have been driving around the Dallas/Fort Worth area doing your Christmas shopping, you have probably seen the Fort Worth Zoo’s holiday adoption and membership outdoor creative.  Outdoor was the driving media behind this campaign.  This was an exciting project to work on, and allowed us to use the gift-giving season as a platform for touting some of the Zoo’s animals in a fun, unique way.  We were able to add some humor into this campaign with the headline and visual, while still keeping the primary message in tact: purposeful, unique gifts at a value.  We are very pleased with the creative outcome of this campaign, but even more pleased with the results it garnered.  Holiday adoption sales were up 15% over last year, with 100% of the adoption packages sold.