Looks like the future is bright for The Tribute, a gorgeous development on Lake Lewisville. Schaefer Advertising Co. has worked with Matthews Southwest on marketing initiatives for The Tribute and also for one of the developments award-winning golf courses, The Old American. We developed the logo, collateral assets and the website for this stunning golf course. We’re thrilled to see this development picking up momentum again. If you’re in the neighborhood, check it out.

- Lynaia

Introducing …

So the Big Ten Conference is really now the Big 12 - but there’s already a Big 12 but let’s not quibble over accuracy.  The new logo, designed by Pentagram, leaves a little to be desired.  Granted - I’ve no clue what the client’s restrictions were, but this is the final design?  It’s interesting that on Pentagram’s own site, the logo they have posted is actually different than the one revealed today.  The design Pentagram shows featuresonly the word BIG - with an embedded “1” as the “i” and the “0” in the negative space of the “G”.  The one the conference revealed also has the word “TEN” written below “BIG”.  Bet you ten bucks, Pentagram lost the fight.  But frankly, both get a a yawn from me…oh and don’t get me started on their decision to call the two divisions Legends and Leaders.   - Ken

Highly regarded as one of the most anticipated course openings of the year (check out all the press), The Old American Golf Club opened this summer.   

Designed by Tripp Davis and 12-time PGA tour winner Justin Leonard, the course was crafted as a classically American course. If you’re a golfer, this is one not to be missed.

Blanchard Schaefer had the privilege of helping to shape the brand of the course, creating the logo, membership collateral and website. Our goal was to capture the pure essence of  American golf and the sustainable setting of the course within the brand strategy and creative execution.

- Lynaia