This past weekend we stopped by the Fort Worth Addys in our Saturday finest and took home Ws in several categories.

A few fun facts:

• Schaefer submitted 31 total pieces to the Addys
• About 40 percent of what we entered won an award
• Our table was the it table of the Addys (yes, that’s fact)

We can’t say it enough, when our clients win, so do we! Here are a few awards we share with some of our great partners.

GOLD ADDY AWARDS

TTI Inc. - Specialist Introduction Video

TTI Inc. - Never A Line Down, episode #2

Freeman - Footwear Direct Mail

Check out the microsites for the Flipper, Slipper and Skate!

Fort Worth Zoo - Zoo Ball Event Material

BRONZE ADDY AWARDS

Fort Worth Zoo - Beastro

Freeman - iPlanner e-blast and video

TTI Inc - Web Banners

GE Transportation - Virtual Rail Expo

Additionally, our agency took home a few awards from our self promotion:

We got a GOLD Addy for our new feature in 360 West Magazine

A SILVER Addy for our Facebook Like Page

A BRONZE Addy for our open house invitation

And a BRONZE Addy for our new logo

A huge thank you to Red Productions, you guys set the bar for fun, entertaining events.  We’re proud to be a part of the Fort Worth Advertising community!

- The Schaefer Team

There is no doubt that we live in an instant access world. Our technology is constantly having to adapt to our changing needs and desires of not wanting to wait in line, fill out forms or any other time consuming task.

TransCore partnered with Toledo Ticket Company in order to produce an RFID-based hang tag for wireless access control entry and exit points of parking facilities. Simply this means not having to wait in line, roll down your window, remember where you put the parking garage ticket and avoiding releasing more CO2 emmissions. 

From a marketing standpoint, we took the environmentally friendly aspect and ran with it. We created a campaign which focuses on the idea that ‘everyone could use a little more green’. 

Other key points that helped sell this concept to universities such as LSU, Alabama and A&M are efficiency, sustainability, personal security, accountability and customization.

The RFID rearview mirror hang tags are a good product that serves a great purpose. The tags are 3x faster than swipe cards, significantly reduce CO2 emissions, enhance patron security, they are convenient, hands-free and have simple back-office management. 

Increase Throughput. Decrease Emissions. Gain Peace of Mind. 

TTI’s spokesperson, The Specialist, gears up for the job.

Situation Overview

ATC Logistics & Electronics is one of the premier providers of third-party logistics and supply chain services. The company specializes in forward logistics, reverse logistics, asset recovery, in addition to other equipment and components. Their customers consist of operations and supply chain executives in mid-to-large sized companies in the electronics industry.

The issue concerning ATCLE was the lack of new leads for the company. Without new clients, the company cannot continue to grow, so there needed to be a new pipeline for viable leads to be generated.

Solution

BSAPR developed a series of seven interactive lead generation campaigns that created a continuous stream of new leads for ATCLE. Each campaign was designed to introduce a new subject aimed at specific target audiences in the industry. Each piece of content was promoted by BSAPR through a variety of mediums that all linked to a campaign specific landing page for people to download the content. ATCLE was notified as to who was downloading the content, thereby creating a list of potential clients for the company.

BSAPR was responsible for strategic planning activities such as topic development and media planning. The agency also collaborated with subject matter experts within ATCLE to ghostwrite all of the content in the campaigns, as well as working on the public relations and creative aspects for the campaign.

Results

Over the course of the campaign, the number of total leads grew from just under 50 to a staggering 522 new leads, ensuring the continual growth of the company. The campaign also placed ATCLE as an industry thought-leader, with the campaign content being used at sales presentations, speaking engagements, and other educational events.

—Sara Hull

Not having a website is like not having a front door, but having a bad website may be even worse that not having a presence at all. Large corporations have massive resources to throw at their web presence but what should smaller businesses do when such an investment is simply not feasible? Many turn to friends and family, which often results in a mediocre site with mediocre content.

A Cost-Effective Solution for J.A. Green Development Corporation

When J.A. Green Development Corporation, a 70-year-old, family business tasked us with the development of an updated, yet cost efficient web site, we knew we could deliver. Leveraging a open source CMS that can easily be used by our client’s team, coupled with a streamlined development process, the result speaks for itself: A strategically sound, beautifully designed, user friendly and easy-to-manage site that offers valuable information to the target audience and presents our client in a professional manner. A true win win for everyone involved!

– Linda

Introducing the winner of the TTI search …

Thanks to all who voted in the campaign!

- Sara

The search for the TTI spokesmodel continues and the final three candidates have been selected. Now it’s your turn to get involved and cast your vote! http://www.ttiinc.com/page/thebigjob

- Gary

The search continues for a new spokesmodel for TTI. Who would you choose? Watch more at http://www.ttiinc.com/page/thebigjob

- Linda

TTI is searching for a spokesmodel. Watch what happens on the first day of interviews and who shows up vying for the job .  Watch more of the fun here: ttp://www.ttiinc.com/page/thebigjob

- Sara