August 14, 2020

Creative strategy, like sausage, is best sold standing up

Let’s start by getting to know you a little better. Tell us about yourself.

I’m a native Austinite and I enjoy working with my dog and doing therapy with him. I’ve been in advertising for just over 20 years, and I’ve been specializing in healthcare for the last 14 years.

What’s something you love to do?

I love to paint – I really do, although I don’t do it that often. Usually, I paint dogs – either Griswold (my dog) or somebody else’s dog, because it will bring them joy – it makes me happy to bring people joy. I really enjoy training with my dog, whether it’s agility training for Griswold, or dock diving – I’m very competitive.

What’s your favorite place?

I think it’s the Hill Country, like around Fredericksburg. It’s a fun little place to go and visit the little shops, Enchanted Rock, and there’s a ton of wineries to visit, and I’m not even really a wine drinker. I like going to try different things.

What do you love about the job?

I like that spark of “oh yeah!” One of my favorite memories is that I made a grown man cry during a presentation one time. I remember coming away from that presentation feeling like I had accomplished something meaningful. I really like the emotion that you can evoke when talking about your ideas, coming up with the one big idea that affects people.

If you could do anything besides what you are doing now, what would you do professionally?

Probably something with dogs. My friends and I seriously considered buying a doggy daycare that was closing due to Covid-19. We’ve also really considered opening a dog bar for adults and their dogs.

What is the last thing you binge-watched?

“The Twilight Zone” with Jordan Peele. Although we just got Disney+, so we just watched nearly all of the Marvel films recently, except for the Spiderman films.

Are you a listener or a talker?

I think it depends on the situation – I feel like I’m a big talker. I got in trouble at school a lot from talking. But, as I’ve gotten older, I’ve learned that listening is far more important. When I’m in a client meeting, I can learn so much more from a client by listening to them and hearing about their needs. But, I started out as a big-time talker.

If you had to eat one thing for the rest of your life, what would it be?

Tacos, because you can taco anything – you can have breakfast tacos, crunchy tacos, corn, flour tacos, fish, vegetables – I wouldn’t say one specific thing, but I’d eat tacos in general.

If there weren’t any more computers, what would be your new occupation?

Dog bar, here I come.

What’s your favorite children’s story?

Any of the Berenstain Bears stories.

Any words of advice?

“You can’t sell sausage sitting down.” 

If you had an extra hour of free time every day, what would you spend it doing?

Walking the dog, which is probably one of the things I feel like I don’t do enough. If I had an extra hour, I’d probably walk Griswold in the evening, too.

Why Schaefer?

I wanted to use all of my healthcare knowledge, stay in Texas and I believe in the clients I’ll be working with. I’ve worked with the people at Sight Sciences and Galderma, and both are great companies full of good people that know how to do things the right way.