Sometimes it is important to take a step back from the commotion of our daily schedules and refocus on what is truly important in life.

This is a great story of how one guy went out of his way to make a nine year-old boy’s cardboard arcade come to life. You have to love it when people use the power of social media for good, not evil.

This is an inspiring video to pay it forward and sure to put a smile on your face.

Enjoy,

-Nick

Got Goat Cheese?

Recently, Chef Jon Bonnell was featured on the new CBS This Morning show. Jon was tapped for his culinary expertise to speak about Latte Da Goat Dairy and Cheesemaker.

Jon is a huge supporter of Latte Da and purchases their goat cheese to stock the kitchen in his renowned restaurant, Bonnell’s Fine Texas Cuisine.

Visit Bonnell’s, say hello to Jon and try a menu item with Latte Da’s goat cheese!

You might have seen this floating around the social sphere, but I thought I’d take a quick second to pass it along to those who haven’t watched the video.

It’s a great example of how people of all ages associate their own emotions and experiences with brandmarks, and how the most simple and intuitive designs can resonate with anyone. Take a look and see how this 5-year-old interprets some of the best known brands.

-Bailey

We’ve all witnessed something similar.  This is familiarly painful.

-Erin Naterman

There’s never a dull moment at our offices! We recently created a Christmas video for our client, TTI Inc. Shot entirely at our office, this video is a little snip-it of what our team and neighbors got to hear during filming - and the car is just plain awesome.

We started this project brainstorming ideas for TTI’s holiday card and thought a video would fit in nicely with the rest of TTI’s Specialist campaign. With help from our friends at Track Daddy Productions for filming and editing, TTI’s “holiday card” is a must see.

View the the Christmas video here, can you believe this was shot in a 1/2 day?

Also, be sure to look for the two Schaefer people that make their film debuts - Oscar will be calling.

-Lynaia

Love this video and was a little surprised by the source. We’re really pleased to be supporting the local and natural food movement with clients such as Chef Jon Bonnell. (Bonnell has been serving up farm-to-table cuisine since before it was trendy, btw, and still does it better than anyone in town.)

Incidentally, the music in this video is performed by Willie Nelson, who will be receiving the Stephen Bruton Award during the Lone Star International Film Festival in Sundance Square - starting November 9th. Check it out.

– Lynaia

Introducing …

Never a Line Down

Check out this action-packed continuation of the movie trailer-themed video campaign for TTI. The strategy for this campaign is to highlight the extraordinary measures that TTI will go to keep its customers’ lines up and running, using The Specialist - TTI’s own super agent. We had plenty of inspiration for this campaign - we heard so many real stories from TTI and its customers that you almost wouldn’t believe James Bond himself could perform.

The video campaigns have been a hit with TTI’s target audience and are supported by a fully integrated campaign including online advertising, direct e-marketing, print and public relations. Stay tuned for more from our action hero soon.

– Lynaia

TTI’s spokesperson, The Specialist, gears up for the job.