This is an example of the Dinosaurs Unleashed outdoor creative campaign.  If you are looking for something unique to do while the weather is still nice, the Fort Worth Zoo does not charge extra for the dinosaur exhibit.  Pay regular admission to see all the animals AND the dinosaurs before they are gone!

The Fort Worth Zoo’s latest Dinosaurs Unleashed Exhibit was extremely fun to work on.  The exhibit features several animotronic life-size, life-like dinosaurs that are native to Texas.  The challenge to this campaign was promoting these amazing creatures without actually showing them.  This :30 television spot sums up the approach to the campaign strategy very well.

This is a short but very compelling video about the power of words that our client at the Fort Worth Zoo shared. In our industry we deal in words absolutely all the time. In doing so we should also challenge ourselves each and every day to consider how they impact our clients, their businesses, our colleagues, as well as our own personal lives.

-Sara

Two great activities are coming up that support two fantastic organizations - what a beautiful time of year to get up and out there…

Susan G. Komen Race for the Cure run/walk Fort Worth - Sat., April 9 

http://greaterfortworth.info-komen.org/site/TR/RacefortheCure/FTW_GreaterFortWorthAffiliate?fr_id=2124&pg=entry

And one of my personal faves - the Fort Worth Zoo Run 1 mile, 5K or 10K - Sat., April 16

http://www.fortworthzoo.org/

The holidays are upon us!  If you have been driving around the Dallas/Fort Worth area doing your Christmas shopping, you have probably seen the Fort Worth Zoo’s holiday adoption and membership outdoor creative.  Outdoor was the driving media behind this campaign.  This was an exciting project to work on, and allowed us to use the gift-giving season as a platform for touting some of the Zoo’s animals in a fun, unique way.  We were able to add some humor into this campaign with the headline and visual, while still keeping the primary message in tact: purposeful, unique gifts at a value.  We are very pleased with the creative outcome of this campaign, but even more pleased with the results it garnered.  Holiday adoption sales were up 15% over last year, with 100% of the adoption packages sold.