Each year, the American Advertising Awards (Addys) offer a moment for the creative community to pause and reflect on the work that shaped the past year. For agencies and brands alike, it’s an opportunity to celebrate ideas, craftsmanship, and the collaboration that brings campaigns to life. At Schaefer, we view the Addys as more than […]
We sat down with our newest production artist, David Jean. “Old Fashioned Dave” has worked many years in the business, but maintains a childlike enthusiasm with each person and project he comes into contact with. He’s sure to be the one to round the corner with a deadline in hand and a smile to brighten […]
Turning Gratitude Into a Memorable Experience Hoedown for Heroes is an annual celebration benefiting the American Warrior Association, dedicated to honoring the service and sacrifice of veterans, first responders, and their families. The event brings together the community for a night of heartfelt appreciation, lively entertainment, and Western charm. Schaefer was tasked with creating a […]
Situation AllianceTexas is a 27,000-acre master-planned, mixed-use development in North Texas, developed by Hillwood, a Perot Company. Anchored by Perot Field Fort Worth Alliance Airport—the nation’s first industrial airport—the development stands as a global hub for logistics, real estate, and innovation. This hub illustrates how Fort Worth’s central location, multimodal infrastructure, skilled workforce, and business-friendly […]
At Schaefer, we believe collateral still matters—when it’s intentional, well-crafted, and built to do real work. In today’s digital world, print gives brands a tactile way to communicate credibility, spark conversation, and leave a lasting impression. Below, we highlight four recent collateral projects that showcase how thoughtful design, clear messaging, and smart strategy can help […]
Innovation is the Antidote and Other Takeaways from ASCRS 2025 Don’t let the Southern California setting fool you — this year’s American Society of Cataract and Refractive Surgeons (ASCRS) Annual Congress was anything but a beachy breeze. Under the SoCal sun, surgeons, administrators, and industry pros came together with serious purpose (and only a little […]
This year’s ADDYs recognized some of our proudest moments—from full campaigns to design details and even some AI integration. I couldn’t be happier to see our team’s hard work honored with some shiny new glass. What makes these awards so meaningful is the prestige and scale of the American Advertising Awards program. With more than […]
Healthcare Marketing Perspectives From The Field To paraphrase an old advertising slogan, neither rain, nor sleet, nor wind, nor snow would keep the American Society of Cataract and Refractive Surgeons (ASCRS) Annual Congress down. ASCRS just ended in Boston and despite the cold weather, the meeting itself was as dynamic as ever. Schaefer was there […]
Challenge: The American Advertising Federation (AAF) Fort Worth faced declining engagement and participation in their annual ADDY Awards. Agencies and marketers were submitting fewer entries, partly due to perceptions that the competition held less value, while attendees were becoming increasingly apathetic about the gala. These trends threatened AAF Fort Worth’s operational budget and the vitality […]
A client shifted its market focus — and needed a new brand to support it. Situation A client with a long history in the ophthalmology space found itself at a crossroads: It had established a reputation as a leader in osmolarity testing, but planned to expand into the broader realm of corneal health. It made […]
