Situation Overview

ATC Logistics & Electronics is one of the premier providers of third-party logistics and supply chain services. The company specializes in forward logistics, reverse logistics, asset recovery, in addition to other equipment and components. Their customers consist of operations and supply chain executives in mid-to-large sized companies in the electronics industry.

The issue concerning ATCLE was the lack of new leads for the company. Without new clients, the company cannot continue to grow, so there needed to be a new pipeline for viable leads to be generated.

Solution

BSAPR developed a series of seven interactive lead generation campaigns that created a continuous stream of new leads for ATCLE. Each campaign was designed to introduce a new subject aimed at specific target audiences in the industry. Each piece of content was promoted by BSAPR through a variety of mediums that all linked to a campaign specific landing page for people to download the content. ATCLE was notified as to who was downloading the content, thereby creating a list of potential clients for the company.

BSAPR was responsible for strategic planning activities such as topic development and media planning. The agency also collaborated with subject matter experts within ATCLE to ghostwrite all of the content in the campaigns, as well as working on the public relations and creative aspects for the campaign.

Results

Over the course of the campaign, the number of total leads grew from just under 50 to a staggering 522 new leads, ensuring the continual growth of the company. The campaign also placed ATCLE as an industry thought-leader, with the campaign content being used at sales presentations, speaking engagements, and other educational events.

—Sara Hull