Snow Bunny Success: BSAPR Helps Specialty Retailer Heat Up Its Marketing 

Background: A retailer of premium ski, snowboard and wakeboard apparel and equipment, CD SKi & Sport had three Metroplex locations, each separately branded and marketed. 

Strategy: Blanchard Schaefer recommended integrating the brand under one umbrella name and messaging strategy, with the goal of increasing brand awareness and distinguishing the brand as experts versus the big box sports retailers. 

Tactics: The integrated campaign utilized print and outdoor advertising as well as a new website. 

Results: The increased brand awareness led to a 19% increase in sales – the largest single-season increase in the company’s history. 

- Ken