Ad Bowl Faceoff: Bottom 5
There were some definite losers in yesterday’s festivities - and we’re not just talking about the Patriots.
Ad Bowl Faceoff scores are in, and Ken and Todd did agree on one thing: the worst ad of super bowl 46.
This crown ring goes to the “old gimmick” from GO-daddy. Scoring a meek 5 points from strategy and 0 from creative, the general sentiment was that it’s time for Go-Daddy to go-on to a new campaign.
Check it out for yourself:
Here are how Ken and Todd scored other commercials from bad to worse.
Todd’s Ad Bowl Faceoff score card (bad to worse):
E*trade - total score: 11 points. Need to find a fresh way to creatively show the simplicity of E*trade, there’s nothing more for the smart-ass babies to say. http://youtu.be/Hh8hS8uSoJs
MetLife - total score: 10 points. Great idea for more iconic cartoons to follow their long-time “Snoopy” mascot, but they did nothing with those characters or possibilities. http://youtu.be/zKRVM06MfHc
Bud Light Platinum - total score: 8 points. Tired of CGI, high tech assembly lines building things. Really? http://youtu.be/Eo1BHwPtQcc
Cars.com - total score: 6 points. Too creepy! Dialogue was lost because I was too busy turning away from the growth out of his back? Sometimes odd is good, but that was just creepy. http://youtu.be/PMxSZQZuBYc
Ken’s Ad Bowl Faceoff score card (bad to worse):
Century 21 - total score: 20 points. I get what you were trying to do, but it came off looking like my old Uncle Albert trying to be cool at my birthday party. Uncle Albert was never cool. Ever. Century 21 – you would’ve gotten along great with Uncle Al. http://youtu.be/TwXycwCe6_s
Samsung–Galaxy - total score: 15 points. As one member of our team said, “a phone with a pen – what are the bringing back the palm pilot.” IF you are going to take a shot at the most pervasive technology brand, you better have more ammo than that. http://youtu.be/V40oo4kkzHg
MetLife – total score: 10 points. Strategy? What strategy. Let’s get every great baby boomer and gen x cartoon character and wedge them all into a nonsensical commercial. Met Life - You need a new agency. http://youtu.be/zKRVM06MfHc
Bud Light Platinum - total score: 10 points. Who produced this ad? A committee of robotic engineers? Actually, that’s offensive to engineers. In the age of “hand crafted” small batch beers, could Bud Light have made their product look more impersonal? All wrong. http://youtu.be/Eo1BHwPtQcc
Do you think Ken and Todd got it right naming Go-Daddy as the worst Super Bowl ad? We’re always up for some good banter, and want to hear what you think!


























