No, we aren’t talking about the latest political debates - those are boring.  We’re talking about insurance - old-fashioned commercial, medical, life yadda-yadda.  Higginbotham Insurance, founded in 1948 is an institution in Fort Worth.  And, over the years, they’ve grown to be one of the largest independent insurance brokerages in the country.  They aren’t flashy, they aren’t hard-sell, rather they are a reliable, trusted advisor for many. They needed a web-based facelift combined with some pretty nifty technical magic thrown in.

We refined their messaging and presented it in a timeless design, that both updated their image while streamlining the navigation of a several hundred page site.

With multiple locations that operate under separate brand flags, we had to create a universal CMS that worked across 7 different URLS, while providing limited local content management capabilities to the field offices.  

The result is a clean site that proves that work for a conservative company - doesn’t have to be boring.