May 2012
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So Far, So Good
Today marks the first day of my summer internship here at Schaefer. I’m not going to lie, I was nervous when I woke up this morning. So many “what if” scenarios popped around in my head, like “What if it’s not what I was expecting at all?” and “What if I don’t enjoy it?” and every intern’s nightmare “What if I’m making coffees...
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Southside by Southside
Saturday our team was posted out on Magnolia to host our first community art project, Southside by Southside at ArtsGoggle.
From 4:00 - 7:00 we had painters of all ages painting squares that contributed to our oversized puzzle. See for yourself:
Each and every one of these letters is from a logo of a local business or building on Magnolia. We decided to make a little competition of it and...
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Thankful. So very thankful.
This post will contain little wit, at least any that is intentional. What it will contain is a blog full of thankfulness. Thankful, for people that stick by you for a life time, or at least a life time in the agency world…11 years.
I recognize that people will come and people will in go. But times like this remind me that this business is not about the accolade or the revenue, rather...
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Who's Guilty?
During my afternoon scroll through of PR Daily headlines, I came across this little gem: 25 annoying communication habits - of other people.
Communication is a hot button around here, we’re always working to become better, more effective and efficient communicators - it’s the business.
The principle of this article is asking people to finish the sentence, “I get annoyed with...
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April 2012
10 posts
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It's a Zoo Out There!
Today was day two of a two-day video shoot at the Fort Worth Zoo. I spent my day with a bunch of animals…literally! The Fort Worth Zoo has a new outdoor learning theater that is pretty spectacular. Starting on May 5, visitors will be able to take a load off and be entertained as a host of animals and keepers put a scripted show called The Lone Star Mystery. In preparation for the new...
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Office Trash Talk
It was internally announced that Schaefer Advertising scored a new client account and naturally the team was excited and eager to share thoughts on the subject. Check out the email chain below and see if you can guess what the trash talk is all about!
Erin: Congratulations to all who had a hand in this. Great news! It’s so good to know all of that hard work, time and dedication was not a...
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A Farewell to Schaefer
For the past three months, I have been an account service intern here at Schaefer Advertising. While waking up a 7:30 a.m. every Monday, Wednesday and Friday took some adjusting for my senior college body, I adjusted and within a matter of days I no longer dreaded hearing the sound of my alarm alerting me to get ready for work.
To put it simply, interning at Schaefer this past semester has been...
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QR Code Download
What YOU Need to know about the growing and lasting trend.
The research proves it, Quick Response Codes – common name QR codes – are not going away and you can expect to see more of them. Here at our agency, we FAIL (Foster the Agency’s Intellectual Learning) a lot. We are constantly soaking up industry hot-topics, and information we can apply to our clients. Knowledge is power, and we want to...
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Winning Tickets is Fun!
Sometimes it is important to take a step back from the commotion of our daily schedules and refocus on what is truly important in life.
This is a great story of how one guy went out of his way to make a nine year-old boy’s cardboard arcade come to life. You have to love it when people use the power of social media for good, not evil.
This is an inspiring video to pay it forward and sure to put a...
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Be One-of-a-kind: Draw your own lines
In today’s design world it’s too easy (and expected) to go to one of the many stock illustration sites to provide illustrated content for clients. While you can find any illustration style and subject matter online, you risk your competition choosing that same piece of “clip art” for their advertising.
So in this day of homogenized illustration, grabbing a pencil and paper to create a...
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March 2012
5 posts
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WatchGot Goat Cheese?
Recently, Chef Jon Bonnell was featured on the new CBS This Morning show. Jon was tapped for his culinary expertise to speak about Latte Da Goat Dairy and Cheesemaker.
Jon is a huge supporter of Latte Da and purchases their goat cheese to stock the kitchen in his renowned restaurant, Bonnell’s Fine Texas Cuisine.
Visit Bonnell’s, say hello to Jon and try a menu item...
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Homeless Hotspots Get National Attentions at... →
A New York-based agency hired a group of homeless individuals to act as wireless internet hotspots at Austin’s SXSW. While the agency closely worked with a local homeless shelter on how to best structure the program, it has struck a nerve with many and has become controversial news across the nation.
What do you think? Was this approach degrading, or did the agency have a brilliant idea...
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Daily Inspiration Through Art
March Creative Jams
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The South Side Vibe
It’s always a beautiful day in our neighborhood!
We’re so proud to be a part of Fort Worth’s South Side.The neighborhood celebrates the historic character while promoting urban, pedestrian-oriented mixed-use developments. It was recently mentioned by the Fort Worth Business Press as one of the top three developing areas in Fort Worth.
Learn more about the district and its...
February 2012
16 posts
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#FWAddys2012
This past weekend we stopped by the Fort Worth Addys in our Saturday finest and took home Ws in several categories.
A few fun facts:
Schaefer submitted 31 total pieces to the Addys
About 40 percent of what we entered won an award
Our table was the it table of the Addys (yes, that’s fact)
We can’t say it enough, when our clients win, so do we! Here are a few awards we share with...
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Inspiring Animal Conservation Through Photography →
Joel Sartore is a freelance photographer for National Geographic. His most recent project is called the Biodiversity Project, and the idea behind it is to promote animal conservation. Joel has has gathered nearly 1,800 photographs of animals species over the past five years, with many more planned in the coming months.
Joel’s quest for photos led him to the Fort Worth Zoo. You can see...
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An Interest in Pinterest
I know, I know…it’s a love /hate relationship with this social site. Personally, I HATE the FB posts that someone just pinned the latest Kate Spade cupcake foil to their board but LOVE the inspiration that can be reaped from a well-edited collection. No matter what your opinion, this has been the week of Pinterest from a news coverage standpoint, every time I turned around I was...
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It’s not fun unless it’s a challenge.
Three and a half years ago when I enrolled at TCU I “thought” I knew exactly what I wanted in life: to find my passion, graduate in four years, start my own business, become a top professional in my field, retire early and enjoy my time vacationing with family and friends.
Sounds like the dream life, right? Well, that’s exactly what it was…a dream.
Fortunately for me, I can at least check...
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Sharing some neighborly love
With Valentine’s day approaching, we thought it was the prime opportunity to reach out to our Magnolia neighbors.
After a little prep work on Friday, our team worked to build a window display to spread the message of love and give a shout out to the “residents” of Fort Worth’s South Side.
On the back wall you will see the message...
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Ad Bowl Faceoff: Top 5
The Giants aren’t the only one’s that are celebrating a win. There were a few winning campaigns as well, and once again our creative and strategy guys agreed.
The top ad for Super Bowl 46, hands down goes to Chrysler. Earning 90 points from creative and 85 from strategy, these top scores are a result of brilliant copy writing, perfect impact/placement airing once at halftime, and...
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Ad Bowl Faceoff: Bottom 5
There were some definite losers in yesterday’s festivities - and we’re not just talking about the Patriots.
Ad Bowl Faceoff scores are in, and Ken and Todd did agree on one thing: the worst ad of super bowl 46.
This crown ring goes to the “old gimmick” from GO-daddy. Scoring a meek 5 points from strategy and 0 from creative, the general sentiment was that it’s...
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It's Time...
Welcome to Ad Bowl Faceoff I: Let the Commercials Begin!
Join the conversation here, on Facebook or @SchaeferAdCo #faceoff.
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January 2012
18 posts
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Why Schaefer? I 'll tell you why….
When I began my search for an internship with an advertising/PR firm Schaefer stood out for many reasons. Yes Schaefer does amazing work for companies such as The Fort Worth Zoo, but what really sealed the deal for me was the endless supply of sonic ice and full espresso bar!
For those who know me on a more personal level, it is well known that coffee and sonic ice are two of my weaknesses....
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Crumbling Crabcakes are no more
Intimidated by the idea of preparing crabcakes? I’m about to give you a new lease on your crabcake cooking life!
Chef Jon Bonnell gives a quick demonstration for keeping your crab cakes from crumbling:
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It's a little Bitter and Sweet
Valentine’s Day is right around the corner!
There are typically two reactions to this holiday - bountiful joy for a special day to express the copious amount of love in your heart, or general disdain for those that express copious amounts of love.
No need to worry, the Fort Worth Zoo has something for everyone!
There are many elements to the Zoo’s Valentine’s campaign - ...
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Would you go dancing at FACEBOOK? →
No, that is not meant to be a trick question. There really is a nighclub opening called FACEBOOK, but you’ll have to travel to the Brazilian Amazon if you want to check it out. I’m not sure sure how Facebook translates to social networking, but a a 30-year-old Brazilian entrepreneur seems to think the name alone will result in big success. Brazil was recently named as the country...
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Banana Gives Back →
Banana Republic has launched a new program called “Our Duty to You”. The program is designed to help returning U.S. troops prepare for their next professional opportunity.
In addition to special in-store events and product discounts, Banana has launched a website dedicated to helping advise military personnel on dressing for success, resume writing tips and job leads.
Kudos to...
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An Unexpected Discovery →
It was very cool to discover the City Manager’s office mentioned Schaefer Advertising by name as part of the core redevelopment of Magnolia in this recent article “What’s the big idea? Fort Worth official has three” in the Fort Worth Business Press.
We’re so proud of our building and honored by the attention and awards. A huge thanks to the City Manager’s...
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WatchSchaefer’s 2011
DASH FOR CASH
During the holiday’s we had a feud in the agency, who could would win in a race between Bailey and her boss, Nick? There was only one way to settle the dispute: we met, outside, at 4 pm and settled things with a good ol’ fashion street race.
Since words can’t describe the emotions of this race, you must watch the video put together by...
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