When you’re out enjoying Arts Goggle, be sure to swing by Schaefer Advertising at the corner of Magnolia and Adams for some…well, something special. You won’t want to miss our latest endeavor, especially since we’ll need a little help from our friends. We hope to see you in the Near Southside neighborhood on Saturday, May 18, for the spring Arts Goggle!

Stay tuned to our Facebook page to see what we’re up to!

Thanks to all who applied for an internship at Schaefer Advertising Co. We have filled all of our openings for the summer but encourage you to check back for opportunities in the fall.

If you’re still looking for a summer internship, click here for some possibilities.

Can you complete the New York Times Sunday Crossword puzzle without a dictionary? Could you have authored “Networking for Dummies” and then hit the road for a multi-city book tour to sell millions of copies?If so, we want to talk with you! Schaefer Advertising has a tremendous opportunity to join our growing, energetic PR team as an Account Manager. 

Your focus will be on writing and media relations for several of our B2B clients who are intent on getting the word out about their expertise in the supply chain & logistics, technology, consulting, oil and gas, healthcare, data storage and IT networking sectors.

If you have a passion for writing and can easily wrap your brain around complicated subject matter, this will be your dream job! Our clients are big hitters in these industries; we’re looking for someone to deliver results.

You’ll spend any given day on the following:

• Create and implement communications strategies for multiple accounts

• Manage daily communications and information flow with clients
• Develop and nurture relationships with traditional media and influencers
• Develop and pitch story ideas
• Monitor news and social media to identify trends and client opportunities
• Help create social media programs
• Assist in compiling client reports
• Write and edit press releases

Still intrigued? If you can demonstrate the following then we’d love to talk:

• A passionate commitment to success
• Ability to work at a fast pace, thinking on your feet is a must
• 3 - 5 years public relations experience, in-house or at an agency
• Technical writing and the ability to take complex subject matter and distill it down
• Strong journalistic skills – must be able to interview, uncover and discover stories
• Ability to manage and cultivate client and media relationships
• Demonstrated ability to generate earned trade media coverage

At Schaefer we take our culture and our work very seriously. If you think you have what it takes, send your resume, a few top-notch writing samples, and a recent media coverage report to jobs@schaeferadvertising.com. 

Schaefer Advertising welcomes another fresh face to the industry and team, Texas Christian University graduate Kathryn Slaughter joins as an advertising account coordinator.

Kathryn will primarily focus on Schaefer’s healthcare accounts including John Peter Smith Health Network and EmCare. 

Kathryn graduated from TCU in December 2013 with a degree in International Strategic Communication with a secondary emphasis in political science. Fluent in French and conversational in Spanish, Kathryn has put her linguistic abilities to the test while studying abroad in France, Hungary, The Czech Republic and Austria.

“I knew immediately that Schaefer was a perfect fit for me. It was apparent that the team is made of passionate, hardworking people that are dedicated to preserving the brand and producing great work,” said Kathryn.

In addition to having two Telly awards already under her belt, an interesting fact about Kathryn is that she is a triplet.

Above are a few items Kathryn chose to represent her Kathryn-ness. Here are a few call outs:

• Chauteau de Campuget - the first glass of wine she ever had, it’s now her special occasion wine (think birthdays, holidays, when she got the job…)
• The Art of War - A book she read in a class at TCU that sparked her interest in the philosophy of meditation. She now meditates a few times every week to calm herself
• FAI Ireland football (soccer) jersey - Her heritage is Irish and she loves soccer
• Camera - It belonged to her great-grandfather, so it’s a vintage heirloom that supports her interest in photography.

Daniel Silverman joins Schaefer Advertising as one of two new account coordinators! Daniel provides support to various agency accounts including The Fort Worth Zoo, TTI Inc., Nolan Ryan Beef and the Tarrant Regional Water District’s Reverse Litter campaign.

Daniel is a spring 2012 graduate of Texas Christian University with a degree in strategic communication. Before entering the ‘real world,’ Daniel built an impressive resume with internship experience at Nairobi Coffee and Tea Company Ltd. in London, Fort Worth, Texas Magazine, Arundel Bicycle Company and The Richards Group – just to name a few.

“When I saw the cool atmosphere and the team chemistry at Schaefer, I felt that it was a culture I could fit into. From the start, the team’s interest in helping me grow was evident. I am more than just someone filling a desk and I’m excited to build a foundation for my career here,” said Daniel.

Born and raised in Dallas/Fort Worth, Daniel has a passion for coffee, travel and photography, and has even tested the entrepreneurial waters with his own photography business.

So really, who is Daniel Silverman? Well here are few interesting facts represented in the photo above:

• Drum sticks - He’s been playing the drums since the fourth grade
• British Flag - He spent six months studying abroad in London
• Ukulele - A guitar was too big to take to college, so he bought a Ukulele and has been playing ever since
• Vintage camera - There’s more than one, but one of them is from 1955 and was gift from his grandfather

Happy Friday, everyone. And to the Rangers fans among you, happy Home Opener Day as well. 

This season is particularly exciting for us because one of our clients, Nolan Ryan’s Beef, is beginning their reign as official beef and hot dog sponsor of the Texas Rangers. While this probably isn’t the most shocking news you’ve heard all week, it does mean you can look forward to some pretty tasty food at the ballpark this year.

It’s been a scramble to get everything done in time for today’s game, but it’s also been a lot of fun. One of our first assignments was to create a ten-second jumbotron animation to promote dollar dog nights. Now, to be fair, dollar dogs kind of sell themselves. Apparently, senior designer Charlie Howlett recognized this and chose to use it to his advantage.

Everyone, meet Howdy, the official Hot Dog of Nolan Ryan’s Beef. Be sure to keep an eye out for him next time you’re at the ballpark.

Recently, I caught up with Charlie outside the Schaefer men’s room to see what he had to say about creating a new American icon.

Scott: So Charlie, what do you have to say about creating a new American icon?

Charlie: I can only hope he becomes an American icon.

S: You’re being too modest. So how did Howdy come about?

C: It was pretty natural, actually. 

S: Care to expand on that?

C: Well, [creative director] Todd and I got the assignment and decided we needed to create a character – a walking hot dog. So I sketched him out on the window with a dry erase marker and we knew we were onto something special.

S: Were you worried the client wouldn’t go for him?

C: We always hope that clients will find the humor…

S: Slow down, I can’t type that fast.

C: Well, you should record it. That’s what real journalists do.

S: I’m not a real journalist, Charlie.

C: Fine. We. Always. Hope… 

S: Stop it.

C: (laughs) We always hope clients will find the humor in what we do. Luckily, the NRB folks loved it. 

S: So how did we land on the name Howdy?

C: We had been tossing some names around, but it was the client who suggested “Howdy.” That’s when we knew they loved him as much as we did. (pauses) We thought he had legs before…

S: (groans)

C: …but that’s when we knew he could really run.

S: (groans louder)

C: That’s the truth, Scott. That’s how it happened.

S: Sure it is. Anything else?

C: Actually, seeing Howdy helped my (3-year-old) son get a better idea of what I do all day. 

S: Well, not all day, but that’s cool. So is he a fan of Howdy?

C: He is.

S: That’s how you know you nailed it. Well, thanks for taking the time to chat with me, Charlie.

C: My pleasure, Scott. I’m going to go get a hot dog. It’s Opening Day, you know.

S: I did know that. That’s what this blog is about.

C: So are you going to take me out to the ballgame? You know, take me out to the crowd?

S: Okay, I think we’re done here.

-S

Hello from the resident account services intern!

I’m Darcie. As the new kid on the block, I’ve finally gotten a grip on the ins and outs of Schaefer life. These past two months have made for one big, wonderful welcome to agency culture.

As for me, I’m a senior at TCU – I genuinely love my school. GO FROGS! I’m double majoring in Strategic Communication and Spanish. I’ll never stop traveling, I enjoy hand lettering, and I especially love a good cup of coffee. I’m Dallas born and raised but have fallen hard for Fort Worth these past 4 years.

I value my position at Schaefer because, well, they value me! Coffee and copies are definitely not the norm for me as an intern. Instead, I have the privilege and responsibility of working on real accounts and meeting with real clients. The account I work with most closely is the Fort Worth Zoo, which I absolutely love.

My favorite part about coming to work in the morning, you ask? Hmm… well, that’s a toss up between my co-workers and the coffee machine. Both make the agency lively and warm while encouraging me to do top-notch work. It’s a close call.  

All jokes aside, the company culture here blows me away daily. The mix of quality personalities and brilliant work in the environment they’ve crafted is going to make it difficult to work anywhere else – I’m Schaefer spoiled.

I’m looking forward to the two months I have left! There’s still much to  learn and plenty of memories to make with this team. Ah, and if you’re in the market for an Ad/PR internship, do yourself a favor and get that résumé in pronto – you’re going to want to work here.

Authentically,

Darcie Nicholson

We’re always on the lookout for unique and innovative takes on traditional mediums, and Peru’s University of Engineering and Technology (UTEC) did just that recently with an outdoor board. 

In order to drive awareness and applications for the engineering university in Lima, Peru, where there is a severe shortage of potable water, the university and their partner ad agency worked together to turn a billboard into a water generator for the community - turning air into water.

This resourceful approach showcased the university’s skills while also benefiting the local community. Check out the video and see how a little collaboration and smart execution can make a big impact for your brand.

-Bailey

People process information in some incredible and very different ways. 

With the amount of brainstorming and ideation we do, that’s not a rare thought within our agency’s walls. It’s one, however, that particularly struck me after a recent strategy and brainstorming meeting with TTI, a client we’ve had the pleasure of working with since 2007. As usual, we were diligent with our note-taking during the meeting, which for most of us consists of scribbling in notepads or ferociously typing.

However, our creative director, Todd, processes information a little bit differently. The image above is not a killer tattoo design (although he does that too) – it’s actually a copy of his notes from our meeting.

He can provide an in-depth recap of the entire meeting based on that image - seriously.

Some might say Todd is a visual learner. When we all come together to discuss ideas, he’s the first to pick up a pen and start sketching. Needless to say, we’re crazy about the work he produces, even the notes.

As it turns out, we’re not the only ones who enjoy his elaborate visual meeting summaries. In fact, TTI likes this one so much that we’re getting it framed so they can hang it on the wall in their marketing bullpen.

 -Daniel

We are so happy to formally introduce Maren Gibbs: mom of three, TCU-grad, wearer of multiple hats and our new production manager.

As production manager, Maren’s focus is to serve as a liaison to various vendors for clients and the agency during the developmental stages of projects, oversee projects and manage the production process. In other words: she’s great with people, can solve any problem and is a stickler for processes and deadlines.


Previously the manager of art production at Tracy Locke, Maren’s remarkable portfolio includes some big-name, national clients like Pepsi, Harrah’s Casinos, Frito Lay, Hasbro and Pizza Hut. After several years on the agency side, Maren shifted gears to the non-profit sector as the special events manager in development at Camp Fire First Texas, a non-profit organization in Fort Worth.


“Living in Fort Worth, Schaefer had a strong presence in my life. When the job opportunity came up, I was immediately drawn to the company culture. The people that make up this team consistently prove to be the key to our success. It’s unique for an agency to truly be collaborative, and the result is great work,” said Maren.


Maren spent most of her childhood in Oklahoma, but rest assured – she’s proud to claim, and rightfully so, that she is a native Texan. Maren attended Texas Christian University where she earned a degree in International Communications with emphasis in Advertising and Public Relations.

Just like Scott,  Maren brought in her objects that represents her Maren-ness. A few standouts are:

• The painting – represents her love of art and happens to be of her oldest daughter, Alex.
• Ballet shoes – a ballerina for 16 years, she has season passes to the Texas Ballet Theater and now she’s a dance mom
• The ball cap – from the Freeman General store in Colorado. Her family travels there every summer – the tradition started before she was born and is still going strong
• Diet Coke – Maren has a “sick” obsession with this beverage and highly recommends McDonald’s fountain Diet Coke
• Cute baby – Maren’s youngest daughter, Annika

Maren - thanks for bringing your exuberant laugh into the office, it’s infectious!