Account Manager or Sr. Account Manager
At Schaefer, the account manager assumes responsibility for day-to-day client relationships, including management and growth of all assigned accounts. You’ll be expected to engage proactively in developing and presenting strategic direction for accounts in partnership with the account director and to own all project management of related client initiatives. You’ll be expected to work seamlessly with agency teams to bring client initiatives to completion. You’ll have fiscal accountability at the account level – including managing project and client budgets along with account profitability and growth. This particular AM position will service a roster of B2B accounts, so experience with technology, logistics, supply chain and transportation are a plus.
- BA/BS degree required
- 2-4 year experience required (agency experience preferable but not mandatory)
- Business-to-business experience is a must
- Must possess strong written and verbal communication and interpersonal skills
A lot of agencies talk strategy, but we live it every day. This means you’ll need to be able to:
- Proactively learn and maintain knowledge of client business, including: strengths, weaknesses and differentiators; key business and marketing objectives; infrastructure of client staffing/teams; and competitive situation
- Initiate and execute research initiatives
- Develop and present strategic plans to both client and agency teams
- Brand development/positioning
- Marketing communications
- Above all, develop marketing programs that yield the desired business results for our clients
- Successfully manage, maintain and build client relationships to support agency growth
- Maintain proactive communications with both client and management teams on account and project status
- Own project management for all account initiatives to ensure projects are completed on time, within budget and meet or exceed client expectations
- Articulate, and adhere to, agreed-upon project directives and production guidelines
- Collaborate effectively with creative, production and other teams to facilitate and complete client initiatives
- Developing the positioning strategy for all creative projects
- Sell the positioning strategy (creative brief) to clients and present to creative upon client approval
- Present creative to clients
- Prepare accurate and timely internal communication: conference reports, status reports, budgets, etc.
- Initiate and sell in appropriate recommendations to support client objectives and grow account profitability
- Manage development of estimates and estimate approval process
- Monitor project estimates to ensure adherence to budget
- Work with production manager and accounting rep on monthly billing for assigned clients
- Prepare monthly budget recaps
- Participate in monthly client forecasting
It’s important to understand that our account team isn’t a courier of information between clients and the agency, they are the account leads. That means they must take a very proactive role in understanding clients’ businesses, competitors, weaknesses and opportunities and then be able to articulate the necessary strategies to positively impact their business. Key characteristics of a successful member of the Schaefer account team include: proactive, engaging, warm, personable, able to guide and lead, responsible, creative, passionate, committed to excellence, persistent and enthusiastic.
To Apply: Send your resume to firstname.lastname@example.org (subject: Account Manager)
When the Fort Worth Zoo decided to update their brand messaging for 2013, Schaefer decided to pick up where our last campaign left off – clean, uncluttered imagery that kept the animals as the stars of the show.
We saw this new campaign as an opportunity to communicate the experiential and entertainment value the Zoo offers by reminding the people of Fort Worth and surrounding areas of their wilder neighbors. We did this by trying to keep animals as close to actual size as possible throughout the varying media.
We kept backgrounds simple to further call attention to the animals as they cropped up around their “natural habitat” of Fort Worth.
Our approach led us to the headline: Real. Fun. On the one hand, it’s self explanatory, but it’s also a subtle comparison to movies, video games and other virtual forms of entertainment.
Flu season is once again upon us. And without knowing it, a lot of extra germs could be as well.
The CDC requires healthcare providers to post visual alerts instructing patients
to practice respiratory hygiene or cough etiquette. Most of the time, this manifests itself as cheesy cartoon illustrations, which are printed and laminated in-house.
In other words, another flyer in a hospital or clinic that you don’t care to read.
When JPS brought this challenge to Schaefer, we found a way to get the message noticed.
Photography by Robie Capps
Schaefer Advertising recently rebranded Tallulah & Company, a Fort Worth interior design company led by Ally Arlington. She’s the very talented designer who is responsible for the beautiful environment we work in every day. She tasked our team with developing an identity that could exude a timeless style with a flair for the unexpected. It needed to be strong yet comfortable. Beautiful yet functional. Just like her work.
We enlisted the help of calligrapher Lauren Essl, of Blue Eye Brown Eye, to craft the handwritten logo treatment.
Hey, hey, hey! I’m Elizabeth Nagel, the new Account Services Intern for Fall 2013.
I am a “super senior” at TCU, where I am double majoring in Marketing and Supply Chain Management. I am pumped to graduate in December (whoop, whoop) and start living life as a grown up (mainly because I am told I have to). Anyway, I think this is the part where I am supposed to tell you some things about myself. So without further adieu, here’s Elizabeth in a nutshell:
- I am from Fayetteville, AR - home of the Arkansas Razorbacks. If you’ve never been, GO. It’s gorgeous, especially in the fall.
- I grew up playing sports (basketball, volleyball, soccer, and track), and even played basketball in college for Harding University and TCU.
- I love to travel, and do so any chance I get - My favorite places so far have been Italy, Uganda, Barbados, Shanghai and London.
- I like the occasional Netflix binge but also enjoy a good book.
- I try to enjoy the outdoors as much as possible.
Well, that’s enough about me.
When Erin and Bailey called to let me know I got the internship, I couldn’t have been more excited. After interviewing with them, I knew that some of the coolest people worked at Schaefer; and so far, I have really enjoyed my experience. The culture is unmatched. The team is full of wonderful people who work hard but don’t take themselves too seriously. I am already very thankful for my time here. I’m learning from some of the best and gaining a deeper insight into the pulse of agency life. I can’t wait to dive in more.
Last year, JPS Health Network charged us with reinvigorating their brand and changing the perception that this county hospital was dated, distant and becoming irrelevant in the community. By doing so, we could inspire the employees within the network to have greater pride in their organization and in the quality care they provide for their patients.
The new JPS Health Network logo consists of the JPS icon and the tagline “Centered in Care, Powered by Pride.” The tagline is given new prominence to clearly define the JPS commitment to excellent patient care. It’s necessary to evolve logos over time to keep them relevant as the assumptions made when the initial logo was established may no longer hold true. The color-enhanced JPS logo reflects the vibrancy, diversity and energy of their staff today while maintaining the core blue icon that is so well recognized in the community.
Original Logo (Top) New Logo (Bottom)
We found that almost 80% of their printing used four or five colors. With this discovery, we saw an opportunity to introduce more color to the logo that would not impact the budget for printing and would deliver greater impact in digital mediums.
Visually, this is not a drastic overhaul of an identity but a very specific and strategic evolution that focuses on opportunities to better JPS as a network. This can be seen in the improvements to legibility within the icon and typography. Our design styles and approach to all communication materials moving forward must provide clarity because it reflects the quality of care that is provided.
We selected the Tisa typeface family to bring a more contemporary look to the JPS brand. By contrasting a sans serif and slab serif typefaces, we are able to provide variety to the various extensions of the brand without sacrificing consistency or legibility. When paired with the updated icon, this typeface maintains brand recognition within the community and displays a more approachable image.
– Charlie Howlett
Yesterday afternoon, we received a surprise package in the mail containing four pints of delicious gourmet ice cream. Naturally, we ripped off the lids with spoons in hand ready to dive in. When we realized the tasty treat was hard frozen, we set the pints on the front porch (because we are impatient like that) and shifted our focus to the additional contents in the box - the dry ice. Thanks to our friends at CTV Media for the yummy treats and afternoon entertainment!
We recently had the distinct pleasure of working with J.L. Matthews to freshen their brand look.
J.L. Matthews Co. is a third generation family owned business based in Fort Worth. They specialize in top-of-line safety apparel and equipment distribution and repair for lineman and arborists. In simple terms, they fully outfit the workers who climb and repair power lines. This is a very dangerous job and J.L. Matthews pride themselves on being experts in the industry and keeping workers safe while doing their jobs.
J.L. Matthews was founded in 1946 by Joe L. Matthews. Sixty-seven years later, J.L. Matthews is still rooted in the values that the business was founded on - top notch, personal customer service with a priority placed on training and safety. Getting to know the business on a more personal level was very insightful and inspiring and we wanted to be sure to highlight the business’ heritage in the new look and feel of the brand.
The result of rebrand is a culmination of the old and the new. While it’s important for the J.L. Matthews brand to evolve and reflect a more current look, it’s just as important not to forget where the brand came from and those attributes that have ultimately made the brand what it is today.
Old photos of the first workshop revealed the name of the building in a font that was strong and fitting for the brand. Since safety is such a large part of the company and industry focus, the brand color shifted from red to orange. The logo features the primarily company name, placing the focus on “Matthews” since that resonates the most with existing customers, while including the heritage detail secondarily. The logo design was modified to show straight, strong lines, indicative of the industry and those that work in it. All of these factors culminate to create a new brand mark that is strong, rich in heritage and is current and relevant.
J.L. Matthews hosted a reveal party where they unveiled the new logo to their internal team. The event included a presentation, Q&A, lunch, a cake with the new logo and goody bags for each employee with branded shirts. It was a fun, exciting way to kick off the new brand look and the management team went to great lengths to make it a special occasion for the entire team.
We created this spot for TCU last summer for their inaugural season in the Big 12. With TCU’s first game tomorrow against LSU it felt like a good time to post the spot. We were very proud to work with TCU on this project and be apart of the historic moment for the university.
In an effort to bring awareness to the consequences that littering can have on Metroplex waterways, our client Tarrant Regional Water District (TRWD) partnered with several cities in the DFW Metroplex to develop a campaign called Reverse Litter.
Our campaign featured four :15 TV spots that aimed at showing how litter on land ultimately ends up in our waterways. Every bit of these TV spots are real (no CGI animation was used), which made for a lot of planning to ensure we could create seamless transitions from scene to scene.
Click on the screenshots to view each spot, or learn more about our Reverse Litter campaign by clicking here.
Each spot focuses on the most frequently found litter in our waterways: aluminum cans, styrofoam cups, plastic bottles and plastic bags.
The emphasis of the campaign is that accidents do happen and you can unintentionally litter even when you don’t really mean to. Luckily, we can all be a part of the solution and help reverse litter by being more mindful of our actions and by lending a helping hand and picking up litter that you find near your home, office, school, street or playground.