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Schaefer Advertising Co.

Ready or Not, Here Comes Life

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Throughout college, we are encouraged to remain on a direct path to ensure that we complete requirements, obtain enough hours and stay on track to graduate on schedule. Classes are structured and orderly with little room for uncertainty or change of mind. If college is to prepare each student with the necessary skills to thrive after graduation, where is the real world chaos and noise of daily life and how are we expected to adapt to our changing perceptions and interests?

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Riff Ram Bah Zoo

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The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans to feel like they were a part of the team.

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“What’s inspiring you right now?”

Charlie Howlett – senior designer/art director

I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf ShopLooking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, but I know I won’t because I never practice. It’s much easier to stick to computer design because I do it every day, and it’s easier to execute what’s in my head.

Sometimes, I’ll make little doodles for my four-year-old son. It’s fun to make him smile, but I think I should also spend time doing work that makes me smile. It’s so easy for a designer to look at their portfolio and say, “This is me.” But it isn’t. It’s work that I’ve done, but it’s not me. Jeff’s work is making me want to do more personal projects just for my own enjoyment. Like this “H” I made just because.

Making EVERY DAY Zoo Day

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“If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al

Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media.

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Sweet Dreams Are Made of This

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An open letter to all you dream chasers,

I am a 21-year-old female from Nebraska living in Texas. My parents are divorced. One is unapologetically liberal and the other blames nearly everything on President Obama–even her car not starting in the morning. My desired degrees are in advertising and graphic design. And I absolutely love any and all notions of romance. My dreams, without a doubt, look a bit differently than yours.

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“What’s inspiring you right now?”

Todd Lancaster – VP, Creative Director

Actually, there are three things that, for some reason, have inspired me throughout my career. I’ve never been one to keep up with industry news or other agencies. I don’t want to be influenced by other people’s take on advertising. I’d rather be inspired by books and movies and music, which can lead to unique advertising concepts.

One thing that’s always inspired me is skateboarding. I was super big into it back when I was a teenager, when the Bones Brigade and all those guys were big. And it’s not really the design surrounding skateboarding so much as the motion of it. It’s hard to explain, but I feel like the fluidity of motion inspires the way I think and design, even now.

Another inspiring thing for me is kind of strange. I love black and white movies, and I watch On the Waterfront pretty much every time it comes on TV. I recently found out that the buffalo plaid jacket Marlon Brando wears throughout most of the movie was actually green and not red. I can’t explain how this inspires me, but I actually found myself thinking about it while I was working through some design concepts the other day.

The third thing that’s been inspiring to me is an interview with Dave Grohl I saw online. One of the things he talked about was resisting the urge to self-edit. You don’t like it when other people mess with your stuff, so why do it to yourself? The imperfections that go along with spontaneity are sometimes the most interesting parts. I try to remember that with design.

"What’s been inspiring you lately?"

Scott Porter – copywriter, photos, video, etc.

For photography, I recently discovered the work of Josh Wool (joshwool.com). Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more.

For writing, I’m currently reading a collection of Hunter S. Thompson’s articles for Rolling Stone. I’d (somehow) never read any of his stuff before or seen any of the movies about him. For being known as a drug-addled wild man, his writing is surprisingly coherent. Irreverent and vulgar, yes, but uncompromising. I think he’d be the kid who called the emperor naked. I doubt any client is going to ask for Gonzo-style copy, but I’ll see if I can’t sneak it in somewhere.

Fall 2014 Internships

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Fall 2014 Graphic Design Internship

For those select few who are both creative and overachievers, Schaefer Advertising Co. is looking for a graphic design intern for fall 2014.

We’re a small-to-medium sized advertising agency in Fort Worth, we’re a pretty fun group and we don’t take ourselves too seriously. Plus, our building is rad; it’s like working in a house.

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Schaefer Advertising, this is Amanda?

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Everyone, this is Amanda Peredo, Schaefer’s new operations coordinator. As “The O.C.,” Amanda will be the friendly voice that takes your calls, the smiling face that greets you in our lobby and the person we complain to when we’re out of snacks.

Recently, I sat down with Amanda to ask her the hard-hitting questions Channel Scott News is known for.

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A Summer Sequel

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She claims to single-handedly fund Yogurt Land. She wants to name her own OPI polish “Sweet Colada Sunshine.” And she would pay to be in Beyonce’s music video Love on Top. Ladies and gentlemen, Taylor DePuma has found her home at Schaefer.

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Schaefer Advertising Co. Receives District-level ADDY Awards

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Schaefer Advertising Co. is pleased to announce that the agency has earned four American Advertising Federation (AAF) District Ten ADDY Awards. District Ten represents ad clubs from Arkansas, Louisiana, Oklahoma and Texas. The award-winning work was nominated for regional consideration, following their success during the AAF-Fort Worth ADDY Awards in February, winning a total of 26 awards. With over 500 entries, the awards won by Schaefer included nine Gold, 10 Silver, five Bronze, one Special Judges, and Best of Show overall. The District Ten award-winning campaigns originally won Gold awards at the AAF-Fort Worth ADDY Awards, including Best of Show, Non-traditional, Out-of-Home, Collateral Material, and Advertising for the Arts & Sciences.

“We are honored have our work recognized on a regional and district level, and continuing on to the National ADDY Awards. But to be honest, what we are most proud of is that we were awarded Gold ADDY’s for six different clients. It wasn’t just one campaign that won in a lot of categories. It was a diverse portfolio of work for a wide range of clients. And given the measurable results the campaigns delivered, it affirms the work was winning blend of strategy and creativity,” Ken Schaefer, president, said. 

Schaefer’s Gold and Silver District Ten winners were also entered as finalist at the AAF National ADDY Awards competition. The winning campaigns include:  

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Gold ADDY – Cassco Development Company, Word Crop Signs

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Silver ADDY – Cassco Development Company, Word Crop Signs

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Silver ADDY – JPS Health Network, Respiratory Etiquette Campaign

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Silver ADDY – Fort Worth Zoo, Zoo Ball Invitation

“It’s great to be recognized at this level for one of our non-traditional projects. It takes a creative idea and bold client to be able to do something as unique as “word crops.” It’s a testament to our collaborative relationship with our clients,” Todd Lancaster, Vice President – Creative Director, said.

About The American Advertising Federation

The American Advertising Federation protects and promotes the well-being of advertising. The AAF has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. For more information regarding AAF, check out their website http://www.aaf.org/.

2014 TCU Baseball: The Spotlight

Our friends over at TCU Baseball finished the regular season strong with a 38-15 record (17-7 in the Big 12). The Frogs will be the No. 2 seed going into the Big 12 Tournament. Good luck in the tournament and congrats on a great season!

This Isn’t Goodbye

Do you ever wonder why interns at Schaefer Advertising rarely do more than intro and exit blogs? It’s because we do stuff.

Strange concept, right? Keeping the interns busy? You won’t hear any of us complaining! Far too often, we hear stories of fellow students who slave over coffee and filing cabinets for companies that don’t value the qualified, eager and willing interns begging for experience.

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Here Comes Goodbye

It’s hard to believe that my time at Schaefer Advertising has come to an end. Partially because with the conclusion of my time here means I’m that much closer to college graduation, but mostly because when I think back to my first day of a 12 week internship I thought 12 weeks was forever and a day away.  That being said, I would not trade my time at Schaefer for anything in the world.

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